Of Course Disney Should Use Surge Pricing at Its Theme Parks
Harvard Business Review
JUNE 4, 2015
The Walt Disney Company is reportedly considering implementing surge pricing at its various theme parks. Implementing demand-based pricing strategies at Disneyland, or any theme park for that matter, simply makes sense. Admission to Disneyland in Anaheim, CA, for instance, is currently $99 for any day of the week. I think so.
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