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It’s Not a White Paper, It’s a Platform | Kasey Lobaugh

Peter Winick

If you are just closing your eyes and hoping your white paper will go to scale… You might be going about it the wrong way! The culmination of this work is a white paper titled Buying Into Better. Three Key Takeaways: Value comes from scale, impact, conversation, and stories. Contact us for more information.

Scaling 246
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The Power of Investing in People | Zoe Bermant

Peter Winick

Thought leadership is about creating a human aspect within a business relationship; moving interactions beyond data and white papers, and sharing meaningful interactions. In addition, we can help you implement marketing, research, and sales. You can take a white paper to validate what you say. Transcript.

Media 245
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Leveraging Your Organization’s Thought Leadership | Peter Winick and Bill Sherman

Peter Winick

An interview with Peter Winick and Bill Sherman about their Organizational Thought Leadership White Paper. In addition, we can help you implement marketing, research, and sales. We’ve synthesized these insights into a white paper. And it doesn’t have to be a full book or a white paper idea.

Sales 130
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Standing Up and Institutionalizing Thought Leadership | Bill Sherman

Peter Winick

In addition, we can help you implement marketing, research, and sales. So if your idea is one convened in one big white paper, for example. Good luck, first of all, getting people to read that white paper. Annual white papers that are really stop the presses. Contact us for more information.

Marketing 237
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Why Good Ideas Alone Are Not Enough | Jessica Duffield

Peter Winick

She’s worked with clients for nearly 10 years, helping them create content, find their best audience, and go to scale with unique ideas. In addition, we can help you implement marketing, research, and sales. You can put out the white paper. Can you share it on the cover of the White paper and have someone get it?

Media 130
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Creating a Thought Leadership Engine | Will Milano

Peter Winick

True thought leadership needs to move beyond a single individual, in order to move forward at scale. Will shares how having a knowledgeable team can make it easier to keep that engine going and take your ideas to scale. In addition, we can help you implement marketing, research, and sales. Contact us for more information.

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The Human Side of Thought Leadership Research | Manish Bahl

Peter Winick

Manish shares how having passion and invoking curiosity in your audience can draw people in – and take your ideas to scale. In addition, we can help you implement marketing, research, and sales. And they had a tough time, you know, dealing with the situation to get that project, that technology, you know, implemented.

Marketing 246