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Scaling Ideas for Impact | Jennifer Dulski

Peter Winick

Using technology to take ideas to scale. An interview with Jennifer Dulski about taking ideas to scale through publishing, social media, and technology. Thought leaders are often torn between scale and depth. Scale allows you to reach a large audience, while depth allows you to have massive impact.

Scaling 281
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Spotting Ideas with the Potential for Scale | Ward Kampf

Peter Winick

An interview with Ward Kampf about vision, strategy, and execution for taking ideas to scale. Ward is the President of Northwood Retail, which leases, manages, and markets a portfolio of over five million square feet of mixed use and community properties. In addition, we can help you implement marketing, research, and sales.

Scaling 283
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Culture in Marketing | Marcus Collins

Peter Winick

An interview with Marcus Collins about merging academia and practitioners in marketing. Today our guest is Marcus Collins an award-winning marketer and culture translator. He is a Clinical Assistant Professor of Marketing at the Ross School of Business and an award-winning author. They call a deal and the market.

Marketing 286
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Reaching Scale in Thought Leadership | Bill Sherman

Peter Winick

Our host, Bill Sherman, discusses reaching scale and the various methods you can use to increase your share of the market. When most hear the word scale they’ll think of a kitchen or bathroom scale – a tool for measuring. When it comes to thought leadership, what does “reaching scale” mean?

Scaling 130
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Taking a Book to Scale | Nick Gray

Peter Winick

Creating diverse products from a book to reach scale. An interview with Nick Gray about the steps required to take his book from the consumer market to the enterprise market. It’s hard to create a successful strategy to take a book beyond the consumer market. What can you do to ensure the success of your work?

Scaling 130
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Change implementation: The ultimate guide

Walk Me

By the end of this guide, you will understand: What change implementation is and why it is essential. The stages, advantages, and disadvantages of change implementation. The factors affecting change implementation. A step-by-step strategy for implementing change. What does change implementation mean?

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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? Three Key Takeaways: Don’t confuse thought leadership with content marketing.

Sales 244