Fixed Costs, Travel and Variable Costs

Of Course Disney Should Use Surge Pricing at Its Theme Parks

Harvard Business Review

JUNE 4, 2015

Since theme parks are high fixed cost/low variable cost entities, revenue from discount-enticed new customers is virtually all profit… free money. Should beer prices at the TD Garden be higher at a rowdy Boston Bruins game than when a traveling circus is using the arena? This would result in growth.

Variable Costs

Variable Costs Fixed Costs Implementation Travel

OrgDev Digest

Of Course Disney Should Use Surge Pricing at Its Theme Parks

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