AIHR

JUNE 1, 2021

Increasing your training ROI – As mentioned above, the amount of money spent annually on training is exorbitant. Therefore, being able to show an excellent return on investment (ROI) is important. A good ROI also has a spill-over effect resulting in employees being more innovative and improves employee performance.

ROI 52

ROI Implementation Retention Employee Engagement 52

Harvard Business Review

JUNE 22, 2015

“It’s one of the more popular ways that managers calculate marketing ROI,” says Avery, pointing out that other common ones include calculating the investment payback period, calculating an internal rate of return, and using net present value analysis. The fixed costs to advertise the flip flops are $2,000.

Variable Costs 15

Variable Costs Fixed Costs Advertising ROI 15

Harvard Business Review

FEBRUARY 22, 2011

As each of these companies expands its fixed-cost infrastructure, profits grow geometrically because the additional variable cost of adding each new user is near zero. Adding a profile on Facebook has little to no impact on Facebook's operating costs. They're out to kill the cost-per-thousand or CPM-based ad sales model.

Advertising 16

Advertising Variable Costs Scaling Media 16