Remove Events Remove Sales Remove Variable Costs
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Xiaomi, Not Apple, Is Changing the Smartphone Industry

Harvard Business Review

Second, because they can’t yet afford the high-margin top brands, they’re not all that attractive to incumbents worried about generating enough cash to cover their high fixed and variable costs. Through an online retailer called Flipkart, potential buyers preregister for a short sales window.

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More CEOs Should Tell Anti-Environment Shareholders to Buzz Off

Harvard Business Review

First, making significant amounts of your own power at zero variable cost is more than nice; it’s a hedge against volatility and smooths out expenses, which makes business planning easier. In addition, the story you tell customers can affect sales.

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