article thumbnail

It’s Not a White Paper, It’s a Platform | Kasey Lobaugh

Peter Winick

If you are just closing your eyes and hoping your white paper will go to scale… You might be going about it the wrong way! The culmination of this work is a white paper titled Buying Into Better. As today’s guest says, it’s not just a white paper anymore. Bill Sherman I think it does.

Scaling 246
article thumbnail

Creating a Thought Leadership Engine | Will Milano

Peter Winick

One of the hardest parts of creating a thought leadership engine is keeping it going. Will shares how having a knowledgeable team can make it easier to keep that engine going and take your ideas to scale. Will Milano And developing a I’ve always said the hardest part about developing a thought leadership engine is maintaining it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Standing Up and Institutionalizing Thought Leadership | Bill Sherman

Peter Winick

” Peter Winick So let me let me pause you there, because it’s not like if I was looking for a systems engineer or a SAS software person, whatever, that’s easy. So if your idea is one convened in one big white paper, for example. Good luck, first of all, getting people to read that white paper.

Marketing 237
article thumbnail

Leveraging Your Organization’s Thought Leadership | Peter Winick and Bill Sherman

Peter Winick

An interview with Peter Winick and Bill Sherman about their Organizational Thought Leadership White Paper. We’ve synthesized these insights into a white paper. This is the companion, if you will, to that white paper that introduces the concepts. It’s celebration time!

Sales 130
article thumbnail

Translating Complex Ideas into Compelling Stories | Rhea Wessel

Peter Winick

An interview with Rhea Wessel about creating an engine for content creation rooted in expertise. This “story engine” can help overcome the fear of giving away ideas, by generating a constant flow of topical insights. And so that alone makes your story engine so good. That’s exactly.

article thumbnail

Elevating Thought Leadership in Any Size Organization | Dr. Karthik Nagendra

Peter Winick

He shares how an assessment they created boosted the profile of the organization, and shaped the engineering industry as a whole. This partnership led to co-created white papers and other content that elevated organizational awareness while increasing their credibility. So it just created a flutter out there.

article thumbnail

The Human Side of Thought Leadership Research | Manish Bahl

Peter Winick

Now, you’re probably thinking about the quantitative research that leads to dense charts and graphs, the data that adds gravitas to white papers and reports. You can have a great insight and bury it in a white paper on page 35 and almost guarantee that zero percentage of your target audience will ever see what was created.

Marketing 246