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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? In addition, we can help you implement marketing, research, and sales.

Sales 244
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Tuning Your Growth Engine: How Insights Power Market Success

Chief Outsiders

What we realized is this: Operational excellence – no matter how good it is – can never be sufficient to win in the long term.

Insiders

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Be Informed: 10 Job Titles You Won’t See In The Next Decade

Lolly Daskal

I have identified ten job titles within the realms of leadership and business operations. Sales Representative: E-commerce is growing. Self-service sales platforms and AI-powered recommendation engines are gaining prominence. These factors erode the traditional role of the sales representative.

Sales 215
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Moving Beyond Company Organization Silos: Lessons from the Aviation Industry

Michael McKinney

That’s a shame because the aviation industry as a whole still continues to be an industry model for how to operate with extremely high reliability despite having a highly fragmented set of organizational entities. The biggest challenge for companies when it comes to operational excellence is siloed behavior. Recall how the U.S.

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How to Write a Tier 2 Support Job Description + 5 Examples

Help Scout Leadership

Triaging technical tickets and bugs before they are sent to our engineering team. Remotely troubleshooting solutions for computer or operating system issues that affect customers’ ability to use the product. Working closely with product and engineering teams to prioritize customer solutions. You're driven and goal-oriented.

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Business Coaching Through the Stages of Business Growth

Jackie Nagel

The road has potholes, the engine’s knocking, and Bobbie is missing – all clear indicators that this trip is in trouble. During this stage, business coaching focuses on client acquisition with an emphasis on creating predictability in marketing, sales, and planning. (We You’re traveling down the road at breakneck speed.

Revenue 130
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How To (Actually) Calculate CAC

Andrew Chen

CPA would be used for leading indicators to CAC, such as Cost Per Lead, Cost Per Sales Qualified Lead, Cost Per Trial or other points in the marketing and sales funnel. Key Question #1: How long between your marketing/sales touch points and when someone becomes a customer? Example 2: SaaS Company w/ Inside Sales.

SaaS 111