28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb
Andrew Chen
JUNE 25, 2019
This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. Promote it throughout the user experience.
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