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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? When this happens, neither department is focused on their own metrics or wins.

Sales 244
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Elevating Thought Leadership in Any Size Organization | Dr. Karthik Nagendra

Peter Winick

Whether you are responsible for starting a thought leadership function at a startup, or at a large company, you need to have the right talent, the right org support, and the right metrics to define success. He shares how an assessment they created boosted the profile of the organization, and shaped the engineering industry as a whole.

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Lighthouse Leadership Weekly #88: Why Toxic People get Promoted, What is Integrity?, a call to action, and more.

Get Lighthouse

Food for Thought "We have a million and one metrics to measure someone's performance and negligible to no metrics to measure someone's trustworthiness. ​ Customer Success/Support: It's common to measure key metrics like time to response, # of tickets resolved, customer satisfaction, and time to resolution.

Metrics 52
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The Breakthrough Manifesto | Kim Christfort

Peter Winick

Three Key Takeaways: A good metric for thought leadership is repeat usage. In addition, we can help you implement marketing, research, and sales. And so we’ve turned it into a engine really for innovation and transformation much more broadly versus just managing real estate, when. Moments are all around us.

Metrics 287
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SEO for Recruitment: A Guide To Attract Quality Candidates

AIHR

Search engine optimization (SEO) may be a bit technical, but this guide will help to unpack what exactly SEO is and how you can use it to attract the right caliber of applicants. As your search engine rankings improve, your company will become more known and can build credibility with potential candidates. What is SEO?

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How to Focus on Managing People (Not Roles)

15Five

They’re thinking about how best to manage salespeople, engineers, and HR specialists, instead of considering Sandra, Bryan, and Mohinder, the individuals. Engineers are more technically minded, so you need to present facts and logic to get them on your side. How can I get the sales team to close more deals?” “How

Manager 96
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Candidate Sourcing: Your Ultimate 2024 Guide (+Tips & Strategies)

AIHR

Types of candidate sourcing 9 steps to successful candidate sourcing Candidate sourcing strategies to consider ROI metrics to measure for candidate sourcing 7 tips to ensure diversity in candidate sourcing What is candidate sourcing? Contents What is candidate sourcing? Automation can help you source potential employees in various ways.