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Incentive Pay Challenges And Opportunities In 2023  

Chief Executive

There is a delicate balancing act happening in many organizations where there is a need to: • Be conservative in hiring activity and managing variable labor expenses, and. So, they absorb a one-time increase in variable costs as opposed to building in additional fixed costs by providing more aggressive base salary increases.

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The End of Traditional Ad Agencies

Harvard Business Review

The app is one part ideation engine, one part social media platform, and one part ad agency. In every part of the industry, the open innovation model is changing the economics of advertising by switching significant fixed costs to variable costs and sourcing creative from more relevant and, many times, lower cost sources.