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Creating a Thought Leadership Engine | Will Milano

Peter Winick

Will is the Chief Marketing Officer for Integrity Solutions, which focuses on sales training for organizations. One of the hardest parts of creating a thought leadership engine is keeping it going. Will shares how having a knowledgeable team can make it easier to keep that engine going and take your ideas to scale.

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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? In addition, we can help you implement marketing, research, and sales.

Sales 244
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Be Informed: 10 Job Titles You Won’t See In The Next Decade

Lolly Daskal

Middle Manager: The traditional hierarchical management structure is giving way to more agile, decentralized models. Advances in communication technology and the growing emphasis on employee empowerment are reducing the need for middle management roles. Sales Representative: E-commerce is growing.

Sales 216
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Customer Success vs. Account Management: Why Both Matter

Help Scout Leadership

When considering customer success and account management, it’s valuable to consider them as complementary teams rather than interchangeable groups or, worse, competitors. There are a few things that differentiate customer success from account management. What is account management? What is customer success?

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Data Governance | Lauren Maffeo

Peter Winick

Lauren lays out how you can create data points from subject matter experts around key areas of data your company produces or ingests, such as Sales, Marketing, and Customer Data; each of which can then have sub-sets to provide even more structure. You cannot succeed in sales, marketing, or customer success without data.

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Cultivating High-Profile Relationships in a Digital World | Clemence Sop

Peter Winick

Clemence shares her fascinating journey from yacht sales to marketing innovation, highlighting the complexity and strategy involved in selling luxury items. It could be that you broadcast your ideas to the wrong groups, or it could be that you don’t fully explain your ideas to your sales team. I studied supply chain engineering.

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Moving Beyond Company Organization Silos: Lessons from the Aviation Industry

Michael McKinney

Between surging demand, labor shortages, outdated air traffic management, and travel reservation I.T. Even worse, functional processes — finance, human resources, sales, etc. True, we can point to the fact that airplanes are massively engineered for reliability, but let’s look beyond the machinery. In the U.S.,