Peter Winick

MARCH 27, 2023

If you are just closing your eyes and hoping your white paper will go to scale… You might be going about it the wrong way! The culmination of this work is a white paper titled Buying Into Better. In addition, we can help you implement marketing, research, and sales. Contact us for more information.

Scaling 246

Scaling Diversity Engineering Education 246

Harvard Business Review

MAY 8, 2012

The money collected will go to purchase Renewable Energy Certificates (RECs) and carbon offsets , allowing Microsoft to declare itself carbon neutral. Microsoft seems more interested in lowering overall carbon emissions and energy use, not just neutrality in and of itself. Sales/Becoming the Vendor of Choice. Risk reduction.

Energy 16

Energy Variable Costs Travel Operations 16

Harvard Business Review

AUGUST 5, 2015

So any effective sales model must adapt to changing buying protocols, not ignore or resist them. This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. The sales force is more important than ever.

B2B 15

B2B Sales Sales Sales Funnel 15

Harvard Business Review

JULY 19, 2017

In many functional areas, such as plant maintenance, purchasing, sales calls, or accounting, more traditional structures and processes likely will deliver lower cost, more repeatable outcomes and more scalable organizations. Amazon makes extensive use of well-researched white papers to help focus the management team on critical decisions.

Metrics 8

Metrics Software Energy Operations 8

Peter Winick

AUGUST 29, 2022

In addition, we can help you implement marketing, research, and sales. Now, you’re probably thinking about the quantitative research that leads to dense charts and graphs, the data that adds gravitas to white papers and reports. And so if you’re like, well, here’s my white paper or we did this study.

Marketing 246

Marketing Digital Transformation B2C Scaling 246

Peter Winick

AUGUST 22, 2022

In addition, we can help you implement marketing, research, and sales. I’m not talking about modalities like white papers and podcasts. Do you have an example of where that handoff for the connection really creates some good sparks or energy? Contact us for more information. Transcript. How does it work?

Marketing 235

Marketing Sales Sales Employee Engagement 235

Peter Winick

DECEMBER 5, 2024

And what that means is that we wrote white papers, blogs for really technical and, you know, subject matter required a lot of editorial integrity and oversight, a lot of inner knowing. It’s for sales. So that person comes with a built in sales system. And I was always want to be book publisher. I have an insta.

Marketing 290

Marketing Sales Sales Assets 290

Harvard Business Review

JULY 4, 2014

That’s not to say you should recycle your white papers and expect people to ferret out what’s useful. For example, take Red Bull, the energy drink maker. Whether or not you purchase Red Bull energy drinks, you can connect with the brand and lifestyle. Good content meets audiences where they are, and it’s tailored to them.

Marketing 17

Marketing Software Energy Revenue 17

Harvard Business Review

JULY 4, 2014

That’s not to say you should recycle your white papers and expect people to ferret out what’s useful. For example, take Red Bull, the energy drink maker. Whether or not you purchase Red Bull energy drinks, you can connect with the brand and lifestyle. Good content meets audiences where they are, and it’s tailored to them.

Marketing 10

Marketing Software Energy Revenue 10