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Innovation Is Marketing’s Job, Too

Harvard Business Review

At the same time, our explanatory powers can push our own company to do its best thinking about the possibilities for connecting industrial technology, analytics, and user experiences. How Sephora Reorganized to Become a More Digital Brand. And for a company whose future depends on innovation, it might be the only way to go.

article thumbnail

Innovation Is Marketing’s Job, Too

Harvard Business Review

At the same time, our explanatory powers can push our own company to do its best thinking about the possibilities for connecting industrial technology, analytics, and user experiences. How Sephora Reorganized to Become a More Digital Brand. And for a company whose future depends on innovation, it might be the only way to go.