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Using a structured approach when communicating can help you prioritize what you need to convey. In this article, the author introduces his “What, So What, Now What” framework. Much like the Swiss Army knife, known for its versatility and reliability, this structure is flexible and can be used in many different communication situations. The structure is comprised of three simple questions: 1) What: Describe and define the facts, situation, product, position, etc. 2) So What: Discuss the implicati
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Transcript Hi there, it’s Peter Winick. I’m the founder and CEO at Thought Leadership Leverage. Here’s the thought that I’d like to share with you today, and that’s this: Are you in the question business or are you in the answer business? What do I mean by this? There are situations and scenarios that we play in as experts, as thought leaders, where we’re in the question business.
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