The Human Side of Thought Leadership Research | Manish Bahl
Peter Winick
AUGUST 29, 2022
Adding a human side to research data. An interview with Manish Bahl about merging traditional market research with human insights. Do you know why you choose one brand over another? Traditional market research focuses on what people are buying. They study the number of items sold, where they’re sold, and how those numbers are shifting. But traditional research doesn’t tell you why people are acting in a certain way.
Let's personalize your content