Sat.Jun 16, 2018 - Fri.Jun 22, 2018

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The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups

Andrew Chen

Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. But it’s not a real lever. Let’s not mix up correlation with causation! If this seems contrarian to you, it’s because there’s a vast ecosystem of consultants, agencies, and other middlemen who are highly incentivized to have you spend $ and effort on non-ROI/non-performant activities.

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How to Make Meaningful Change

Leadership Freak

It takes no courage to stand aloof and complain. Do you wish to lead? Change something. #1. Accept the messy. Acceptance isn’t approval. “The first step toward change is awareness.

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Not Your Grandma?s Mid-Year Performance Review (No Offense Grandma)

15Five

“Summertime and the living is easy.” A nice sentiment for Ella Fitzgerald , but for most of us that probably hasn’t been true since grade school. Expectations for productivity are as high as any other time of year, and for some organizations the mid-year performance review is just around the corner. Maybe right now you’re doing performance reviews only once a year.

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Join us at Agile2018: Explore and expand your agile toolbox

Agile42

Bringing together an international community of enthusiastic Agilists, Agile2018 is the world’s largest agile software conference - organized by Agile Alliance in North America. agile42 will be heading to sunny San Diego, California to join over 2000 attendees from 40+ countries at Agile2018. Together, we will continue to explore and add to the ever-growing toolbox that makes Agile successful.

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How to Make The Best Benefits Decisions for 2025's Workforce: An HR and Total Rewards Guide

Speaker: Kaitlin Ruby Carroll

Retaining top talent in 2025 means rethinking benefits. In a competitive job market, fertility benefits are more than just offerings - they are a commitment to your team’s well-being. Gain critical insights into the latest fertility benefits strategies that can help position your organization as an industry leader. Our expert will explore the unique advantages and challenges of each model, share success stories from top organizations, and offer practical strategies to make benefits decisions tha

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The Scooter Platform Play: Why scooter startups are important and strategic to the future of transportation

Andrew Chen

( lime). The scooter startups are way more important than you think, or in emoji-speak: + =. Let me explain. Right now, scooters are a lot of things – fun, cute, adventurous – but here’s a couple words I rarely hear about them: Strategic. Important. Platform play. And yet they are. Chris Dixon has written that the next big thing will start out by looking like a toy.

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The Truth about Finding Purpose

Leadership Freak

Think of someone who found purpose. Were they self-centered or other-centered? Get out of yourself if you want to find purpose. The most surprising truth about finding purpose is it’s about others.

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The True Power of Purpose

Leadership Freak

Purpose makes you work when others rest and keep trying when success only glimmers in the distance. A leader with purpose can’t be stopped.

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10 Powerful Practices That Lower Resistance to Change

Leadership Freak

Resistance to change is futile in growing organizations. Change will happen eventually. If change doesn’t happen, organizations die. Change indicates life. Death is the absence of change.

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How to Bridge the Gap Between Intention and Perception

Leadership Freak

Leaders fail because they don’t see themselves as others see them. Disconnection between internal intention and external perception limits leaders. Misalignment: You make space for others to thrive. Others see you as passive.

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When to Give a Second Chance and When to Draw the Line

Leadership Freak

I give second chances reluctantly. I don’t want you on my team if you don’t work hard and bring your best. Drifters, excuse-makers, and blamers freak me out. They don’t deserve second chances.

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The Diversity Reckoning: Can HR Survive Without New Perspectives?

Speaker: Jeremy York

2024 has tested every organization, and 2025 promises no less - the warning signs are everywhere. If you’re relying on superficial approaches to diversity, you might find yourself scrambling to catch up. Thought diversity - the fuel for new ideas, fresh perspectives, and disruptive innovation - is more than a buzzword. It's a survival strategy. And if you’re not building it into your workplace culture right now , you’re heading for trouble.

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The Complete List for Getting Buy-In From Senior Leadership

Leadership Freak

Senior leaders have authority to authorize action and provide resources. You’ll go further with buy-in from higher-ups. The complete list for getting buy-in from senior leadership: #1. Rash requests don’t impress.

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The First Enemy of Purpose

Leadership Freak

Meaningful purpose energizes the purposeless status quo into resistance and opposition. It might be passive resistance. It might be active opposition. But the goals are the same.

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The Principle of the Skunk: Where Change Really Begins

Leadership Freak

Dissatisfaction, not dreams, is the first step toward change. Success that’s waiting over the mountain isn’t worth the climb when the valley feels fine. But, don’t beat people with the stick of dissatisfaction.

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How to Navigate Ambiguity and Uncertainty

Leadership Freak

Uncertainty finds comfort in nostalgia. Those who run from ambiguity and uncertainty are bound to repeat the past.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Plan Strategic Changes Carefully

LSA Global

Plan Strategic Changes with Great Care. There are good reasons to plan strategic changes carefully. Sometimes you need to adjust your strategy due to shifts in the marketplace. Sometimes new and unanticipated regulations necessitate a change. And sometimes a change in leadership requires a fresh look at the company’s direction. But, whatever the reason, take care as you make these strategic changes.

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Workplace Politics Creates Employee Disengagement

LSA Global

Workplace Politics and the Dangers of Infighting. One of the ways to quickly disengage workers is to allow infighting to become a real issue of “us vs. them.” We know from our annual engagement research that workplace politics creates employee disengagement regardless of industry, geography, tenure or title. Engaged workforces have smoothly running teams where disagreements can be handled constructively.

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4 Field-Tested Places to Focus as a New Manager

LSA Global

Your Team Is Watching. With one stroke of the pen, the promotion became real. You were suddenly thrust into the position of leader. Unfortunately the abilities and attributes that earned you the more exalted position are not the same abilities and attributes you will need to succeed as a leader. To succeed, you need to learn to focus as a new manager to be a good manager.

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