Don't Let Your North Star Metric Deceive You
Brian Balfour
JANUARY 11, 2018
We’ve all heard the rallying cry of the “One Metric That Matters”. Choose your north star and focus. Grow 7% week over week. If you grow daily active users (DAUs), the rest will follow. But blindly buying into the concept of the one metric that matters (OMTM) is a fatal oversimplification. In a recent essay , Casey Winters, formerly Growth at Pinterest, says: “The search for one key metric for a complex ecosystem like Pinterest over-simplifies how the ecosystem works and prevents anyone from foc
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