Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. My good friend Brian Balfour (ex-vp growth at Hubspot) put together this incredible essays with details on how to think about it.]. Brian Balfour (ex-VP Growth at Hubspot): In everything from growth projections to company valuations, it’s common to use CAC and CPA interchangeably — but it’s

SaaS 111

SaaS Sales Sales B2C 111

Leadership Freak

DECEMBER 5, 2016

Unrealistic kindness and untempered helpfulness result in unreliability. A reliable average leader is more valuable than unreliable top talent. Reliability validates your value. The good news is, reliability doesn’t take talent.

Leadership Development 105

Leadership Development 105

15Five

DECEMBER 8, 2016

Human productivity can be difficult to measure, especially in some knowledge-worker roles. Take content marketing for example. What level of output indicates acceptable performance; one viral blog post per month or ten mediocre ones? Chicken productivity, on the other hand, has one simple success metric — how many eggs are in the basket? It may seem absurd to compare the efforts of these two very different species.

Marketing 0

Marketing Metrics Sales Sales 0

Nir Eyal

DECEMBER 21, 2016

Nir’s Note: This guest post is by Erik Johnson. Erik applies behavioral design principles on The Behavioral Insights Team at Morningstar. Six years ago, I was in a position that many people early in their careers find themselves in: I had no idea what I wanted to do with my life. My first job out of college […]. The post How to Start a Career in Behavioral Design appeared first on Nir and Far.

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90

Speaker: Kaitlin Ruby Carroll

Retaining top talent in 2025 means rethinking benefits. In a competitive job market, fertility benefits are more than just offerings - they are a commitment to your team’s well-being. Gain critical insights into the latest fertility benefits strategies that can help position your organization as an industry leader. Our expert will explore the unique advantages and challenges of each model, share success stories from top organizations, and offer practical strategies to make benefits decisions tha

Benefits

Kevin Eikenberry

DECEMBER 5, 2016

The holiday season isn’t typically synonymous with productivity; but they can be if you know what to do. Last year I proposed five ideas. They were ideas I’ve applied with great success. This year I want to revisit those five, and add two more things (even though the title only promises five, I’m giving seven. […]. The post 5 Tips for Maintaining Your Productivity This Holiday Season appeared first on Kevin Eikenberry on Leadership & Learning.

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Brian Balfour

DECEMBER 19, 2016

(You can download my Yearly Growth Goals Template that I used on our team at HubSpot at the bottom of this post.) We are nearing the year end and that probably means many teams are finalizing their growth goals for next year. Just the thought of the planning process is probably jacking up your stress levels. After all, setting yearly growth goals in fast-changing environments feels like shooting darts blindfolded.

Metrics 61

Metrics Retention Operations Benefits 61

Leadership Freak

DECEMBER 25, 2016

Repetitions feels like drudgery. Don’t let disdain of repetition be the reason you miss the power of leadership rituals. 7 powers of leadership rituals: #1. Rituals make you feel powerful.

Leadership Development 93

Leadership Development 93

Leadership Freak

DECEMBER 12, 2016

Servant-leadership turns reciprocity outward. Reciprocity represents a shrinking circle of mutual benefit. “You scratch my back and I’ll scratch yours.” Servant leaders serve others so others are free to serve others.

Benefits 93

Benefits Leadership Development 93

Leadership Freak

DECEMBER 12, 2016

Servant-leadership turns reciprocity outward. Reciprocity represents a shrinking circle of mutual benefit. “You scratch my back and I’ll scratch yours.” Servant leaders serve others so others are free to serve others.

Benefits 93

Benefits Leadership Development 93

Leadership Freak

DECEMBER 7, 2016

Isolation and disengagement may be normal in the short-term. Things happen. Patterns of disengagement fracture teams. 7 reasons people disengage: #1. They want something.

Leadership Development 92

Leadership Development 92

Speaker: Jeremy York

2024 has tested every organization, and 2025 promises no less - the warning signs are everywhere. If you’re relying on superficial approaches to diversity, you might find yourself scrambling to catch up. Thought diversity - the fuel for new ideas, fresh perspectives, and disruptive innovation - is more than a buzzword. It's a survival strategy. And if you’re not building it into your workplace culture right now , you’re heading for trouble.

Diversity

Leadership Freak

DECEMBER 9, 2016

Self-absorbed leaders unintentionally trivialize the people around them. Don’t expect extraordinary performance from people you devalue and disrespect. If you’re really that important, make others feel valued.

Leadership Development 89

Leadership Development 89

Leadership Freak

DECEMBER 9, 2016

Self-absorbed leaders unintentionally trivialize the people around them. Don’t expect extraordinary performance from people you devalue and disrespect. If you’re really that important, make others feel valued.

Leadership Development 89

Leadership Development 89

Leadership Freak

DECEMBER 1, 2016

We have the astonishing capacity to vigorously defend what isn’t working. When this happens, we eventually blame others for nagging issues. After all, someone has to be responsible for these frustrations.

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89

Leadership Freak

DECEMBER 1, 2016

We have the astonishing capacity to vigorously defend what isn’t working. When this happens, we eventually blame others for nagging issues. After all, someone has to be responsible for these frustrations.

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89

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Leadership Freak

DECEMBER 28, 2016

The elevation of spontaneity and emotion over planning and execution explains why leaders waste themselves on non-essentials. Fall into the spontaneity trap and end up chasing triviality.

Manager 84

Manager 84

Leadership Freak

DECEMBER 28, 2016

The elevation of spontaneity and emotion over planning and execution explains why leaders waste themselves on non-essentials. Fall into the spontaneity trap and end up chasing triviality.

Manager 84

Manager 84

15Five

DECEMBER 2, 2016

This is a story about a man named Andrew. Andrew was an ambitious young accountant. He was smart and worked hard. And because he was smart, he caught the attention of people in charge of the business. As these things often go, he was promoted – the usual prize for being smart, working hard and putting the needs of the business first. And then it all started to go very wrong.

Accounts 84

Accounts Manager Operations 84

Leadership Freak

DECEMBER 30, 2016

Everyone follows, especially leaders. You aren’t going very far if you aren’t following someone. The day you stop following is the day you stop leading.

Leadership Development 91

Leadership Development 91

Speaker: Miriam Connaughton and Donald Knight

As organizations scale, keeping employees connected, engaged, and productive can seem like a monumental task. But what if AI could help you do all of this and more? AI has the power to help, but the key is implementing it in a way that enhances, rather than replaces, human connection. Join us for an exploration into how industry trailblazers are using AI to transform employee experience at scale while addressing both the potential and the pitfalls.

Scaling

Leadership Freak

DECEMBER 30, 2016

Everyone follows, especially leaders. You aren’t going very far if you aren’t following someone. The day you stop following is the day you stop leading.

Leadership Development 91

Leadership Development 91

Leadership Freak

DECEMBER 15, 2016

Every time you shoot yourself in the foot, you do it with good intentions. Someone needs to say, “If you do that again, you’re going to shoot the other foot.

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89

Leadership Freak

DECEMBER 23, 2016

You end up overwhelmed, under-appreciated, and angry, if you own other people’s monkeys. Someone walks in your office with an issue – a monkey. Make sure they walk out with their monkey.

Manager 83

Manager Leadership Development 83

Leadership Freak

DECEMBER 23, 2016

You end up overwhelmed, under-appreciated, and angry, if you own other people’s monkeys. Someone walks in your office with an issue – a monkey. Make sure they walk out with their monkey.

Manager 83

Manager Leadership Development 83

Speaker: Brian Richardson

With a staggering 92% of CEOs prioritizing skill development, and 84% struggling with transformation, mastering upskilling is now more critical than ever. Drawing on extensive research and collaboration with hundreds of leading organizations, discover key hurdles and innovative best practices in workforce upskilling. You'll walk away with a deep understanding of how to build a culture of continuous learning, expert insights into assessing the current skills of your employees, and a strategic too

Leadership Freak

DECEMBER 1, 2016

We have the astonishing capacity to vigorously defend what isn’t working. When this happens, we eventually blame others for nagging issues. After all, someone has to be responsible for these frustrations.

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82

Leadership Freak

DECEMBER 19, 2016

Servant leaders aren’t pussy cats, doormats, or spineless wonders. You have the wrong idea if servant leadership makes you think of picking daisies while holding hands. Servant leaders hunger for success.

Leadership Development 81

Leadership Development 81

Leadership Freak

DECEMBER 13, 2016

Rudolph was a treasure waiting to be discovered. Irritants become advantages in the right situation. My impatience irritates a person on my team. (It probably irritates lots of people.) I’ll call him Mr.

Leadership Development 79

Leadership Development 79

Leadership Freak

DECEMBER 13, 2016

Rudolph was a treasure waiting to be discovered. Irritants become advantages in the right situation. My impatience irritates a person on my team. (It probably irritates lots of people.) I’ll call him Mr. Compassion. In a morning meeting, we decided to ask a TV News Caster to interview someone. Red noses: Mr.

Leadership Development 79

Leadership Development 79

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Onboarding

Leadership Freak

DECEMBER 22, 2016

Most leaders don’t know how to best use and effectively express frustration. Unexpressed frustration turns into more frustration. Poorly expressed frustration makes matters worse.

Leadership Development 77

Leadership Development 77

Leadership Freak

DECEMBER 22, 2016

Most leaders don’t know how to best use and effectively express frustration. Unexpressed frustration turns into more frustration. Poorly expressed frustration makes matters worse.

Leadership Development 77

Leadership Development 77

Leadership Freak

DECEMBER 4, 2016

I coach a leader who is preoccupied and impatient. He walks past people without noticing them. He’s testy when interactions hint at taking longer than absolutely necessary.

Energy 79

Energy Leadership Development 79

Leadership Freak

DECEMBER 4, 2016

I coach a leader who is preoccupied and impatient. He walks past people without noticing them. He’s testy when interactions hint at taking longer than absolutely necessary.

Energy 79

Energy Leadership Development 79

Speaker: Andrea Wuchiski

In an era where a workforce spans multiple generations, HR managers and Total Rewards leaders face the unique challenge of designing benefits packages that cater to diverse employee needs. This session will delve into how comprehensive fertility benefits can bridge generational gaps, support employees’ health, and enhance workplace satisfaction. Join us for an insightful session that highlights the strategic importance of fertility benefits in today’s competitive job market.

Benefits