Thu.Jan 18, 2024

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Culture in Marketing | Marcus Collins

Peter Winick

Making visible the invisible forces that drive our habits. An interview with Marcus Collins about merging academia and practitioners in marketing. Why do we do what we do and buy what we buy? What invisible forces drive those actions – and how can they be seen? Today our guest is Marcus Collins an award-winning marketer and culture translator.

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4 Questions to Assess the Trustworthiness of Your Company’s GenAI

Harvard Business Review

Generative AI has the potential to reinvent work, freeing us to unleash our creativity on the problems that really matter. But in order for this to happen, companies need to build people’s trust in the technology. The author, who has spent years researching trust, recommends asking four questions to assess the trustworthiness of your company’s generative AI efforts.

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There are 3 types of thought leaders. Which type are you?

Peter Winick

Transcript Hi there, it’s Peter Winick. I’m the founder and CEO at Thought Leadership Leverage, and here’s the idea that I’d like to share with you today, and that’s this: As thought leaders, there are three unique perspectives that one could have, or three sort of places of origin, if you will, that most thought leaders come from.

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When You Want to Be Hybrid, But Your Boss Wants You in the Office

Harvard Business Review

While recent years have seen back-to-work mandates following the height of the Covid-19 pandemic, they’ve also seen a growing number of workers shift to fully or partially remote. Perhaps you’re considering making this shift, too. Many factors make hybrid work schedules appealing — including caring for young children or aging parents, or the stress of long commutes — but flexible work is new and unfamiliar territory for most employers.

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How to Make The Best Benefits Decisions for 2025's Workforce: An HR and Total Rewards Guide

Speaker: Kaitlin Ruby Carroll

Retaining top talent in 2025 means rethinking benefits. In a competitive job market, fertility benefits are more than just offerings - they are a commitment to your team’s well-being. Gain critical insights into the latest fertility benefits strategies that can help position your organization as an industry leader. Our expert will explore the unique advantages and challenges of each model, share success stories from top organizations, and offer practical strategies to make benefits decisions tha

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Why You Need to Stop “Why Questions”

Leadership Freak

Stupid questions add stress. Here's how to stop asking "why questions" that create adversarial conversations. It natural to ask why, but it's the wrong question when someone misses the mark. More.

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6 Easy Ways You Can Skill Up for Artificial Intelligence

Lolly Daskal

As the AI revolution gains momentum, understanding its fundamentals has become essential for staying competitive. Whether you’re a leader or an aspiring professional, here are six easy ways to equip yourself for the AI landscape. Grasp Data Science Basics: Start by learning the essentials of data science, which include statistics and programming languages like Python.

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HubSpot-Clearbit Acquisition Enriches CRM Data to Simplify Prospecting

Ascend

What is Clearbit? Clearbit, the first AI Native Data Provider, enriches CRM data and simplifies the process of identifying top target accounts, understanding who is ready to buy, and instantly finding their contact information. There is a robust integration with HubSpot to build B2B lists with company and contact data and automatically sync those into HubSpot.

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What is a Turnover Rate?

15Five

Excessive turnover can cripple an otherwise healthy organization. While all organizations have to accept some level of turnover, too much of it can significantly affect performance. Not only can replacing an employee cost 33% of their annual salary , but watching people leave constantly can tank morale for everyone else. That’s why knowing what a turnover rate is and keeping track of it is important for HR departments.

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How to Effectively Onboard a New Marketing Hire or Agency

Ascend

You’re ready to take the leap and hire an outsourced marketing agency or internal hire to help advance your business growth to the next level. It’s a scary endeavor because if you’re like most of the other companies I’ve talked to, you’ve been burned in the past. Something about this new hire intrigues you, but the last thing you want to do is waste more time and money.

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Leading Thoughts for January 18, 2024

Michael McKinney

I DEAS shared have the power to expand perspectives, change thinking, and move lives. Here are two ideas for the curious mind to engage with: I. Brianna Wiest on growth through struggle: “Often, our most intense discomfort is what precedes and necessitates thinking in a way we have never conceived of before. That new awareness creates possibilities that would never exist had we not been forced to learn something new.

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The Diversity Reckoning: Can HR Survive Without New Perspectives?

Speaker: Jeremy York

2024 has tested every organization, and 2025 promises no less - the warning signs are everywhere. If you’re relying on superficial approaches to diversity, you might find yourself scrambling to catch up. Thought diversity - the fuel for new ideas, fresh perspectives, and disruptive innovation - is more than a buzzword. It's a survival strategy. And if you’re not building it into your workplace culture right now , you’re heading for trouble.

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Free Employee Emergency Contract Form (Word Doc & Editable PDF)

AIHR

GET WORD DOC GET EDITABLE PDF An employee emergency contact form is a document that employees fill out as part of their employment paperwork. This form typically includes information about who should be contacted in the event of an emergency involving the employee. We have created a free-to-download employee emergency contact form in PDF (editable) and as a Word doc to help you develop and customize your own.

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Six Essential Questions To Ask During A Project Review

Eric Jacobson

Here is some great advice from the authors of, Helping People Win At Work. Those authors, Ken Blanchard and Garry Ridge, recommend you ask the following six essential questions whenever you do a project review : What did we set out to do? What actually happened? Why did this happen? What will we do next time? What should we continue to do? What should we do differently?

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What Is Transformational Coaching & How It Can Change Lives

BetterUp

Jump to section What’s transformational coaching? The benefits of transformational coaching What to expect from the transformational approach Who should seek transformational coaching?

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Aligning Mission With Your Product - With Lisa Curtis CEO Of Kuli Kuli Foods

SME Strategy

Lisa Curtis talks about her entrepreneurial journey with Kuli Kuli Foods, aligning mission and product to revolutionize the superfood industry. Tune in now!

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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LSA Global Completes Instructional Design for Inexperienced Managers Training

LSA Global

Redwood Shores, CA – LSA Global, the leading business consulting, coaching, and training firm that helps fast growth life science, technology, and service companies by powerfully aligning their culture and talent with strategy, today announced completion of a project for Instructional Design for Inexperienced Managers. The objective of the highly customized and experiential new manager training training program is to set new and inexperienced managers up to be successful people leaders that pos

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Great Leadership – The 3 V’s of Success

LSA Global

The 3 V’s of Great Leadership When it comes to leadership, the distinction between good leadership and great leadership often lies in the nuanced interplay of three V’s: Vision, Voice, and Vibration. As followers, we know what good leadership truly looks, sounds, and feels like. As researchers, we measure leadership competencies and attitudes using leadership simulation assessments.