How to Actually Execute Change at a Company
Harvard Business Review
MARCH 1, 2024
The author analyze project teams across 257 firms to identify why only 60% of planned value is typically realized in change initiatives, focusing on four key factors: effective initial communication (“ACE the Memo”), ensuring resource accessibility and autonomy (“Master the Means”), employing mechanisms to align actions with goals (“Amplify with Mechanisms”), and strategic measurement to influence future outcomes (“Measure to Account”).
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