How Your Company’s Social Purpose Can Also Drive Profit
Harvard Business Review
OCTOBER 27, 2023
Is it possible to implement corporate purpose in such a way that it achieves multi-stakeholder impact and high financial growth? To answer this question, the authors studied 12 companies that were employing various industry-specific strategies and found that those that successfully achieved the dual goals of purpose and profit did so by adopting what they call an “advocacy-based business model.
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