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Required reading for marketplace startups: The 20 best essays

Andrew Chen

To lead off this list, my colleague @jeff_jordan has an awesome preso that covers everything from the marketplace “wheel” – network effects, and how they’re different than ecommerce products. Jonathan Golden (ex-Airbnb) on bootstrapping liquidity, adding host guarantees, reacting to competition, user experience.

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Don't Confuse Engagement with User Experience

Harvard Business Review

Yet by virtually every meaningful metric that matters, Apple's users are reliably, revealingly and remarkably more engaged in ecommerce, browsing and apps than their Android counterparts. The mystery shouldn't be a mystery: Designing a great device is not the same as designing a great user experience.

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Top 10 Best Training Management Systems

Walk Me

User-Friendly Interface with Intuitive Navigation: Easy-to-use design for seamless user experience. Tovuti LMS provides a people-centric, adaptive platform for interactive online learning experiences. Integrated eCommerce and Monetization Features : Monetize courses effortlessly with built-in tools.

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Good Cybersecurity Can Be Good Marketing

Harvard Business Review

In fact, consumers say that they’re willing to invest the time and energy to adopt new payment technology for the promise of greater security, and two-thirds of ecommerce shoppers would modify their online behavior if it led to safer shopping experiences. Online security and customer intimacy go hand in hand.

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When People Pay Attention to Video Ads and Why

Harvard Business Review

Consider the following commercial for Samsung: This ad does a terrific job of focusing on persuasion by showing the user experience with the product (a voice- and gesture-activated television), and in a meaningful environment, one if which the actor is also watching movies. When your audience is completely distracted.

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How Marketers Can Get More Value from Their Recommendation Engines

Harvard Business Review

That makes simple and engaging user experience design for management key. Even more provocative, perhaps, are nascent recommenders that suggest marketing hypotheses to test and experiment. Calendar managers visually and acoustically suggest scheduling options and priorities.

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The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

Thinking about new user experience, engagement metrics, and other important concepts. As part of that, as folks search for important concepts like “product market fit” and “user growth” – my essays are often on the front page. Ecommerce companies often use push to advertise sales- no wonder the CTRs are low.

Metrics 111