Sweet Process

NOVEMBER 13, 2023

Last Updated on November 13, 2023 by Owen McGab Enaohwo Image Credit: cloudways.com If you own an eCommerce business, looking for ways to expand your horizons is natural. And when it comes to sales, it overpowers every other goal in business.

eCommerce 52

eCommerce Scaling Sales Sales 52

Peter Winick

NOVEMBER 14, 2022

An interview with Eric Youngstrom about creating thought leadership from the executive level down to the sales team. Eric is the Founder and CEO of Onramp Funds Inc, which provides expertise in eCommerce, fiancé, and software development to startups. In addition, we can help you implement marketing, research, and sales.

Sales 242

Sales Sales Small Business Marketing 242

Andrew Chen

DECEMBER 20, 2016

CPA would be used for leading indicators to CAC, such as Cost Per Lead, Cost Per Sales Qualified Lead, Cost Per Trial or other points in the marketing and sales funnel. Key Question #1: How long between your marketing/sales touch points and when someone becomes a customer? Example 2: SaaS Company w/ Inside Sales.

SaaS 111

SaaS Sales Sales B2C 111

Brian Balfour

JANUARY 4, 2017

DON’T RELY ON AVERAGE CAC CAC = Total Marketing + Sales Expenses / # of New Customers Acquired The above basic CAC calculation will get you the average CAC across your business. The calculations above assume a few things: Marketing expenses are spread evenly across customer types Sales expenses are attributed to Enterprise Customers.

Sales 71

Sales Sales Marketing eCommerce 71

Growth Hacker

APRIL 11, 2022

You are touching on marketing stuff, sales stuff, design stuff, and product stuff. If your marketing director was unsure about a new acquisition strategy and, through your small scale tests, you have some data that proves that this is the right direction, don't make the decision and get the credit.

eCommerce 52

eCommerce Marketing Sales Sales 52

Andrew Chen

NOVEMBER 1, 2018

The reason for this is that the steps for starting and scaling a new startup share many of the same skills as investing in a new startup: 1) First, we seek to understand the existing state of customer growth – including growth loops, the quality of acquisition, engagement, churn, and monetization.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

SEPTEMBER 4, 2018

And then we layered in payment integration and each time we did that the total growth of the company would actually accelerate which is very hard to do at scale. . And then there’s this dynamics on how does it scale over time, CAC tends to go up, LTV tends to go down. ” “How is it gonna scale?”

Marketing 75

Marketing Metrics Retention eCommerce 75