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CPA would be used for leading indicators to CAC, such as Cost Per Lead, Cost Per Sales Qualified Lead, Cost Per Trial or other points in the marketing and salesfunnel. Dollar Shave Club and the Case of Subscription Ecommerce – Support, Shipping for Free Trial? Dollar Shave Club is a subscription ecommerce business.
Whether managing salesfunnel conversions or customer journey touch-points, marketers will spend less time searching for answers than weighing recommended alternatives. Empowered by supervised and unsupervised machine learning, that virtuous recommendation cycle will drive customer insight and growth.
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