Andrew Chen

JULY 10, 2018

To lead off this list, my colleague @jeff_jordan has an awesome preso that covers everything from the marketplace “wheel” – network effects, and how they’re different than ecommerce products. How to think about frequency and retention? Amazing, thoughtful preso. Must watch. Now let’s get to the links.

Metrics 110

Metrics eCommerce Retention SaaS 110

Zenefits

JUNE 13, 2022

Companies need to get more creative than ever when it comes to retention strategies and creating a competitive working culture. As employees seek meaningful change after coming out of a long and challenging two years, the 4-day work week is becoming a popular tool in many organizations’ employee retention strategies.

Retention 97

Retention eCommerce Onboarding Benefits 97

Andrew Chen

DECEMBER 20, 2016

Some are devoted to helping onboard a new customer. Dollar Shave Club and the Case of Subscription Ecommerce – Support, Shipping for Free Trial? Dollar Shave Club and the Case of Subscription Ecommerce – Support, Shipping for Free Trial? Dollar Shave Club is a subscription ecommerce business.

SaaS 111

SaaS Sales Sales B2C 111

Andrew Chen

MAY 14, 2018

Those working in growth and retention must continually seek “fresh powder.”. Those early experiments you’re talking about happened during a time when they knew that storing and syncing files had very high retention. The interesting early story there is that they had amazing retention but not a lot of top-line growth.

SaaS 71

SaaS B2B Retention eCommerce 71

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. Part one of this conversation focuses specifically on the aspect of user acquisition for growth, and then we cut off and go into the aspects of growth for user engagement and retention, in the next episode. Part 2: Engagement and Retention.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 1, 2018

While there were people thinking about user acquisition and ad tech, and some early consumer teams (like Eric Ries’s IMVU) thinking about cohort curves to mention retention, it hadn’t been centralized into a team that could execute against it. Education during onboarding helps too. Some are higher CTR than others.

Metrics 111

Metrics Scaling Marketing Accounts 111