Remove eCommerce Remove Metrics Remove User Experience
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Required reading for marketplace startups: The 20 best essays

Andrew Chen

To lead off this list, my colleague @jeff_jordan has an awesome preso that covers everything from the marketplace “wheel” – network effects, and how they’re different than ecommerce products. Jonathan Golden (ex-Airbnb) on bootstrapping liquidity, adding host guarantees, reacting to competition, user experience.

Metrics 110
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Don't Confuse Engagement with User Experience

Harvard Business Review

Yet by virtually every meaningful metric that matters, Apple's users are reliably, revealingly and remarkably more engaged in ecommerce, browsing and apps than their Android counterparts. The mystery shouldn't be a mystery: Designing a great device is not the same as designing a great user experience.

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Top 10 Best Training Management Systems

Walk Me

Real-time Tracking and Accountability Metrics: Monitors progress and ensures accountability effortlessly. User-Friendly Interface with Intuitive Navigation: Easy-to-use design for seamless user experience. Integrated eCommerce and Monetization Features : Monetize courses effortlessly with built-in tools.

Manager 52
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The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

My previous background up to that point was in user acquisition and ad tech, and I was making the pivot to consumer products. Thinking about new user experience, engagement metrics, and other important concepts. The problem is that the Growth Accounting Framework provides for lagging metrics. This is great.

Metrics 111
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A Better Project Model than the "Waterfall"

Harvard Business Review

It's not that the project sponsor chose an inadequate feature set or that the system's user experience was poor. The ecommerce business needs to generate at least $61.2MM this year with 20% coming from this demographic. These "first drafts" are measured with the target metrics and if they show promise (i.e.,