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The Human Side of Thought Leadership Research | Manish Bahl

Peter Winick

Now, you’re probably thinking about the quantitative research that leads to dense charts and graphs, the data that adds gravitas to white papers and reports. And we’re talking about digital transformation. Digital transformation has less to do with technology and money and more about the culture.

Marketing 246
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Customer Retention: CEOs Share Strategies

Chief Executive

CEOs have spent the last few years chasing suppliers, employees, price increases, digital transformation, health protocols and new customers. Speeding up automation/digital transformation” registered second, with 32 percent. But that to-do list left out one crucial priority: existing customers. Work with champions.

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Great Digital Companies Build Great Recommendation Engines

Harvard Business Review

.” The robo-adviser recommender became template and test for the company’s digital transformation initiative. That represents an organizational, operational and cultural breakthrough, not just a digital one. Bluntly, recommenders make the best ”canaries in the mine” for digital transformers.