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Now, you’re probably thinking about the quantitative research that leads to dense charts and graphs, the data that adds gravitas to whitepapers and reports. And we’re talking about digitaltransformation. Digitaltransformation has less to do with technology and money and more about the culture.
CEOs have spent the last few years chasing suppliers, employees, price increases, digitaltransformation, health protocols and new customers. Speeding up automation/digitaltransformation” registered second, with 32 percent. But that to-do list left out one crucial priority: existing customers. Work with champions.
.” The robo-adviser recommender became template and test for the company’s digitaltransformation initiative. That represents an organizational, operational and cultural breakthrough, not just a digital one. Bluntly, recommenders make the best ”canaries in the mine” for digitaltransformers.
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