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Unlocking Team Potential Through Leadership Alignment | Julie Williamson

Peter Winick

But like everyone’s going through digital transformation and everyone’s trying to figure out how to integrate AI. What’s our total spend time, energy, effort, money over a period of time across a variety of formats. It can be in that, you know, what’s your goal this year? What’s the impact of that?

Marketing 273
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Translating Complex Ideas into Compelling Stories | Rhea Wessel

Peter Winick

And one example I like to give is the topic of digital transformation. So a lot of people in professional services are writing about digital transformation. Digital is here to stay in. Your company needs a digital transformation. It’s massive. That is just not a story anymore. I feel great.

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The Human Side of Thought Leadership Research | Manish Bahl

Peter Winick

Now, you’re probably thinking about the quantitative research that leads to dense charts and graphs, the data that adds gravitas to white papers and reports. And we’re talking about digital transformation. Digital transformation has less to do with technology and money and more about the culture.

Marketing 246