article thumbnail

Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? In addition, we can help you implement marketing, research, and sales.

Sales 244
article thumbnail

Connecting Thought Leadership to Sales and Lead Generation | Dani Buckley

Peter Winick

How thought leadership can elevate sales teams and increase lead gen. So how do you create content that a sales team can easily access and assess? LeadG2 is a sales performance agency helping businesses sell smarter and faster. Often the bridge between sale and thought leadership can be a tough one to cross.

Sales 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Coercive Power At Work: Definition And Examples

Niagara Institute

For instance, a sales manager can use coercive power for performance empowerment. He/she can warn underperforming sales staff about demotion or termination if they do not meet their sales targets within a specified period.

Sales 97
article thumbnail

12 types of knowledge: definitions and examples

Walk Me

Individuals purchase various stocks in a company but do not know for definite whether this stock will improve or deteriorate. Consider the example of a company director who consistently surpasses sales targets. Like other sales representatives, they generate leads, compose compelling emails, and set up consultations.

Manager 98
article thumbnail

All You Need To Know About Sales Incentive Programs In 2023

Vantage Circle

When it comes to sales incentive programs the first thought in your mind is monetary incentives. Let’s find out more about sales incentive programs and how to design and implement them to benefit your organization. What Is A Sales Incentive Program? Modern: Incentivisation is a part of the sales process.

Sales 105
article thumbnail

Data Governance | Lauren Maffeo

Peter Winick

Lauren lays out how you can create data points from subject matter experts around key areas of data your company produces or ingests, such as Sales, Marketing, and Customer Data; each of which can then have sub-sets to provide even more structure. You cannot succeed in sales, marketing, or customer success without data.

article thumbnail

The Real Profit Behind Business Books: Key Findings from 350+ Authors

Peter Winick

Profit is more about strategy than sales alone. in revenue—not just from book sales but from lucrative add-ons like speaking engagements, consulting, and workshops. Revenue extends beyond book sales: For every $1 spent on a business book, authors generated $1.24 Authors don’t make money on book sales. Thanks, Bill.

ROI 284