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Unlocking the ROI for Non-Fiction Authors

Peter Winick

How does a non-fiction author create ROI? Our panel of experts on publishing, writing, and marketing join us to discuss the findings of a survey that seeks to provide an answer to the question “How does a non-fiction author create ROI?” Before the research could even begin, we had to ask the questions “What is ROI?

ROI 34
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The Real Profit Behind Business Books: Key Findings from 350+ Authors

Peter Winick

How Thought Leaders Turn Books into Revenue Powerhouses with Speaking and Consulting Peter Winick and Bill Sherman sit down to discuss some of the intriguing findings from the Book ROI study they’ve been involved in for the last several months. What’s the ROI of a business book? Profit is more about strategy than sales alone.

ROI 284
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How to Increase the ROI of Sales Training

LSA Global

How to Increase the ROI of Sales Training Even though $20 billion is spent on business sales training per year, more than a third of sales leaders admit that they do not have a clear idea of what measurable return they are looking for on sales training. All those sales skills make sense.

ROI 47
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Culture as a Strategic Tool | Clint Tripodi

Peter Winick

Clint uses data analytics to show the way poor leadership has an effect on workers’ compensation claims as well as employee retention, and ultimately, ROI. In addition, we can help you implement marketing, research, and sales. So their work on the sales side of this really, really, really hard. This is Peter Winick.

Insurance 296
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The Breakthrough Manifesto | Kim Christfort

Peter Winick

In addition, we can help you implement marketing, research, and sales. Kim Christfort I don’t think I can be as cool as Bill Nye the Science guy, but, uh, I definitely have experience in that direction. Because volume is not ROI. Kim Christfort But that’s that is definitely that is definitely true.

Metrics 297
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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

Our conversation begins with the difficult topic of measuring the ROI of a business book. In addition, we can help you implement marketing, research, and sales. It’s all about book sales and units and all that. There definitely is an opportunity cost. Contact us for more information. This is Peter Winick.

Marketing 246
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Generative AI vs predictive AI: Definitions and types

Walk Me

By comparing generative AI vs predictive AI, you can ensure your investment into AI tools is correct for your organization and get that ROI quickly and fuss-free as you consider how AI will change the future of work for your enterprise.