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The Real Profit Behind Business Books: Key Findings from 350+ Authors

Peter Winick

How Thought Leaders Turn Books into Revenue Powerhouses with Speaking and Consulting Peter Winick and Bill Sherman sit down to discuss some of the intriguing findings from the Book ROI study they’ve been involved in for the last several months. I mean, in terms of understanding authors, revenue expenses, experience.

ROI 284
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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

An interview with Winston Henderson about revenue alignment; what it looks like, and how to achieve it. Winston has worked in both sales and marketing in the past, and now focuses on revenue alignment, and using thought leadership to bring sales and marketing together as a single, unified force. Contact us for more information.

Sales 244
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Take Your Thought Leadership to the Next Level with Peter Winick

Peter Winick

Information provided source: “Peter Winick, Founder and CEO of Thought Leadership Leverage and host of the Leveraging Thought Leadership podcast, breaks down the hot topic of thought leadership with definitions, descriptions, and examples. Peter Winick is the founder and CEO of Thought Leadership Leverage.

Revenue 130
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Looking Toward 2023, Expect to See More of the 4-Day Workweek

Zenefits

We have definitely seen an increase in interest from job seekers.” Worried about losing revenue? Naturally, many business leaders worry about revenue loss when considering cutting back on work hours. Not only does a 4-day workweek not lead to revenue loss, it can actually lead to revenue gains.

Revenue 104
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Do you have diverse offerings and a diverse client base?

Peter Winick

And that is, you know, where the revenue is coming from, where the clients are coming from, both from a service offering and product perspective. That’s definitely a problem. Is 60%, 70%, 80% of your business coming from doing X? Well, that’s a problem, right? Is 30%, 40%, 50% of your business coming from serving client Y?

Diversity 100
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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

We have primarily been working on business books over the last decade, so you and I, Peter, are definitely in the same space, although I think the services that we provide to authors are a little bit different. There definitely is an opportunity cost. Becky Robinson Yeah, definitely. Becky Robinson Sure. And then in 2023.

Marketing 246
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Why Trade Associations Need to Think Bigger

Association Now Leadership

They’re more upbeat about their finances as well, with 66 percent saying revenue will improve compared to 2022. But as with those good feelings around revenue, there’s some anxiety bubbling under the surface. The findings are based on responses from 93 C-level association executives, mostly CEOs, surveyed between February and May 2023.)

Revenue 108