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You really need to be leading from the front and recognizing that there’s culturalchange that’s happening. The first is, I’m a very big fan of whitepapers. That’s really, really important, that process of writing a separate whitepaper. That’s not going to work.
In my experience, legacy managements too frequently misunderstand recommenders’ role in driving innovation and culturalchange. Could you ask customers if they want email follow-ups or whitepapers on products or services they’ve expressed behavioral interest in? Sponsored by DXC Technology.
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