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How A.G. Lafley Made Culture Change Stick

Chief Executive

If an organization attempts to merge sales and marketing, for example, that formal change will only increase the interpersonal suspicion between salespeople and marketing unless the norms of their interactions and attitudes—the cultural mechanisms— change to make them more cooperative. The post How A.G.

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Moving from Corporate to Solo Thought Leadership | Dan Pontefract

Peter Winick

Dan shares his journey from working at Telus as Chief Learning Officer, using the company as a lab with the ability to real-time test ideas to teaching the models he helped create internally, to external companies guiding others through leadership development and culture change. And, you know, yes, culture change takes time.

Marketing 294
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Data Governance | Lauren Maffeo

Peter Winick

Lauren lays out how you can create data points from subject matter experts around key areas of data your company produces or ingests, such as Sales, Marketing, and Customer Data; each of which can then have sub-sets to provide even more structure. You cannot succeed in sales, marketing, or customer success without data.

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Workplace Cultural Transformation: A Complete Guide

Walk Me

Indeed, PWC’s 2021 Global Culture Survey suggested that 72% of leaders felt that culture was vital for preparing for further changes. Organizational culture is one of the hardest things to change. But companies benefit from cultural change projects for many specific problems.

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Publishing and the Need for Community | John Jantsch & Andy Paul

Peter Winick

Andy Paul is the author of “Sell Without Selling Out,” Host of the “Sales Enablement Podcast with Andy Paul,” and is a Top 50 Global Sales Expert, consulting with the biggest businesses in the world. In addition, we can help you implement marketing, research, and sales. Contact us for more information.

Marketing 189
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Human-Centered Leadership | Renee Moorefield

Peter Winick

Many of those organizations are making some pretty massive culture changes. So our work brings that element in culture changes. Their profession and what they love is sales and business development. But they don’t often love doing that sales and business development work. Yeah, yeah, yeah.

Scaling 243
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Making Small Culture Changes for Big Results

LSA Global

Sometimes Small Culture Changes Can Deliver Big Results. For many leaders, changing culture can be a confusing and daunting task. So how do you identify the small culture changes that will deliver the greatest results? So how do you identify the small culture changes that will deliver the greatest results?