Culture Change, Marketing and White Paper

BD CEO Tom Polen: ‘You Get What You Celebrate’

Chief Executive

OCTOBER 4, 2022

You really need to be leading from the front and recognizing that there’s cultural change that’s happening. The first is, I’m a very big fan of white papers. That’s really, really important, that process of writing a separate white paper. That’s not going to work.

Metrics

Metrics Operations Hospitality Culture Change

Great Digital Companies Build Great Recommendation Engines

Harvard Business Review

AUGUST 1, 2017

In my experience, legacy managements too frequently misunderstand recommenders’ role in driving innovation and cultural change. They treat recommendation engines more as e-commerce sales and marketing gimmicks — another feature to add to the site — than as crucial investments in virtuous cycle platforms.

Engineering

Engineering Digital Transformation User Experience Sales

OrgDev Digest

BD CEO Tom Polen: ‘You Get What You Celebrate’

Great Digital Companies Build Great Recommendation Engines

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