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And again, sometimes it’s strategy or special ops or we think compliance and regulatory, but marketing tends to be what you’d think it would sit and marketers think in terms of campaigns. And you’ve got to be able to show the ROI from that. So if your idea is one convened in one big whitepaper, for example.
And I would argue there’s a huge ROI on each and every one up. So how does the business measure the impact on the ROI that you’re having on it? Peter Winick Compliance and regulatory and all that sort of fun stuff. And so those are some of the projects we’ve done over the years. Nobody cared.
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