Peter Winick

DECEMBER 1, 2022

And again, sometimes it’s strategy or special ops or we think compliance and regulatory, but marketing tends to be what you’d think it would sit and marketers think in terms of campaigns. And you’ve got to be able to show the ROI from that. So if your idea is one convened in one big white paper, for example.

Marketing 237

Marketing Metrics Accounts Payable Media 237

Peter Winick

MAY 19, 2025

Bill Sherman Am I getting a white paper, am I getting ice? But I get questions like on the ROI of thought leadership, how does it work? What happens when I click that link? When you say learn more, are you trying to trick me into talking to sales? Are you going to trick into buying something, right? I don’t know.

Marketing 184

Marketing Media Sales Sales 184

Peter Winick

JANUARY 4, 2024

And I would argue there’s a huge ROI on each and every one up. So how does the business measure the impact on the ROI that you’re having on it? Peter Winick Compliance and regulatory and all that sort of fun stuff. And so those are some of the projects we’ve done over the years. Nobody cared.

Diversity 176

Diversity Recruitment Inclusion ROI 176