Compliance, ROI and White Paper

Standing Up and Institutionalizing Thought Leadership | Bill Sherman

Peter Winick

DECEMBER 1, 2022

And again, sometimes it’s strategy or special ops or we think compliance and regulatory, but marketing tends to be what you’d think it would sit and marketers think in terms of campaigns. And you’ve got to be able to show the ROI from that. So if your idea is one convened in one big white paper, for example.

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Best of 2023 featuring Jenna Fisher, Mark Miller, Lily Zheng, and Jane Hanson

Peter Winick

JANUARY 4, 2024

And I would argue there’s a huge ROI on each and every one up. So how does the business measure the impact on the ROI that you’re having on it? Peter Winick Compliance and regulatory and all that sort of fun stuff. And so those are some of the projects we’ve done over the years. Nobody cared.

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Standing Up and Institutionalizing Thought Leadership | Bill Sherman

Best of 2023 featuring Jenna Fisher, Mark Miller, Lily Zheng, and Jane Hanson

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