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A confusion between efficiency and optimization plagues many sales efforts. If we use an automobile analogy, sales efficiency (SE) initiatives — like CRM, training, and KPI dashboards — improve the engine’s horsepower. You won’t allocate sales resources optimally. Performance reviews.
Their innovation efforts tend to be focused wholly on the creation of new value; meanwhile, the question of how exactly they will be compensated for it usually goes unexamined. One typical reason is that top executives haven’t managed to clarify something even more fundamental: how much priority they place on increasing profit margins.
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