How U.S. Businesses Can Succeed in India in 2015
Harvard Business Review
DECEMBER 22, 2014
First of all, headquarters needs to be clear about their vision of their role in India over the next 2-5 years and recruit to match that vision. The reality is that usage assumptions of many imported products are not attuned to the Indian market. For example, interest rates are higher in India than the USA and credit is not easy to come by.
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