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We put our money in because we saw an opportunity to turn a struggling company around and secure a high ROI. Theorists predicted that such systems would help to create new cashflows and we are finding that this is the case. Resource Revolution: Meeting the world's energy, materials, food, and water needs, November 2011.
There are people who disagree with that adage, of course, some saying that cash and cashflow are more important (and too often ignored). In the broadest sense, says Knight, “it’s the ultimate ROI” “It tells you what percentage of every dollar invested in the business was returned to you as profit.”
We’ve sponsored some relatively high-profile athletes over the last couple of years, including [golfers] Bryson DeChambeau, Marc Leishman, Sophia Popov, Hudson Swafford and [tennis player] Jamie Murray, and that’s something we’re now evaluating the ROI on. The post A CEO Guide To Smarter Cost-Cutting appeared first on ChiefExecutive.net.
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