Ask for the Cash: Convince Your Customers to Pay You in Advance
Growth Institute
MAY 18, 2022
Perhaps not surprisingly, Costco’s pay-in-advance model has funded very rapid growth over its less than 40-year history, surpassing the $100 billion mark in revenue in 2013 and $150 billion in 2019. Dell now had his customers’ cash to buy the supplies needed to build the computers they ordered. The result?
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