AI, Word of Mouth, and Word of Machine: Context Is Everything
UVA Darden
APRIL 25, 2022
Marketing & Sales. Our findings provide useful insights for companies debating if and how to effectively automate their recommendation systems,” Cian says, noting that many companies may use a hybrid approach, using both human sales associates and AI tools, like chat bots or apps. Mon, 04/25/2022 - 09:21. 22 April 2022.
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