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AI, Word of Mouth, and Word of Machine: Context Is Everything

UVA Darden

Marketing & Sales. Our findings provide useful insights for companies debating if and how to effectively automate their recommendation systems,” Cian says, noting that many companies may use a hybrid approach, using both human sales associates and AI tools, like chat bots or apps. Mon, 04/25/2022 - 09:21. 22 April 2022.

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Athlete Brands: UVA Baseball Star Learns to Pitch a Perfect Game on Social Media

UVA Darden

Marketing & Sales. Associate Professor of Business Administration. Social Media Marketing Magazine named her one of the Top 100 Marketing Professors on Twitter. Athlete Brands: UVA Baseball Star Learns to Pitch a Perfect Game on Social Media. Thu, 06/09/2022 - 11:03. 8 June 2022. Strategic Marketing. Jay Hodgkins.

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4 Steps to Building Your Brand: How Student-Athletes Can Win With NIL

UVA Darden

Marketing & Sales. Associate Professor of Business Administration. Social Media Marketing Magazine named her one of the Top 100 Marketing Professors on Twitter. 4 Steps to Building Your Brand: How Student-Athletes Can Win With NIL. Fri, 10/07/2022 - 20:29. 8 October 2022. Strategic Marketing. Jay Hodgkins. Kimberly A.

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Launching a New Product or Business? Here’s a Framework for Success.

UVA Darden

“Founders acting effectually may need to become visionaries when they pitch to investors, just like marketers craft visionary sales pitches of new products,” says Sarasvathy. They may also use t ools from the causal quadrant to help construct and deliver a winning pitch or a compelling sales campaign.” About the Expert Saras D.