Launching a New Product or Business? Here’s a Framework for Success.
UVA Darden
JULY 29, 2024
“Founders acting effectually may need to become visionaries when they pitch to investors, just like marketers craft visionary sales pitches of new products,” says Sarasvathy. They may also use t ools from the causal quadrant to help construct and deliver a winning pitch or a compelling sales campaign.” About the Expert Saras D.
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