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Ad-Free or Ad-Full? Streaming and the Media Diet Dilemma

UVA Darden

The paper, which Palomba co-authored with Vijay Viswanathan and Judy Franks of the Northwestern Medill School of Journalism, Media, Integrated Marketing Communications, explores how ad-free and tiered subscription models are reshaping the media landscape and outlines seven new “consumer clusters” that advertisers could target.

Media 98
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Good Disruption: AI + Entertainment

UVA Darden

His research explores how technology innovation influences competition among entertainment and media firms and the deployment of these technologies to better understand consumer and firm behaviors. As a media management scholar, Palomba's research focuses on consumer behavior, branding, and marketing behind video games, television and film.

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Darden Ideas to Action: Most Read Stories of 2023

UVA Darden

Darden Ideas to Action: Most Read Stories of 2023 burtonc Fri, 01/05/2024 - 12:33 4 January 2024 Operations & Technology Business, Ethics & Society Modern Global Leadership Digital Transformation Business & Public Policy Global Economic Outlook Strategic Marketing Business Ethics Trends and predictions for the world and AI.

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The Economics of AI

UVA Darden

Digital Transformation. Business & Public Policy. In the above episode of American Public Media's Marketplace, Korinek comments on the potential of AI to revolutionize nearly everything in the next decade. Associate Professor of Business Administration. The Economics of AI. Fri, 01/06/2023 - 09:52.

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The Personality Traits of Streaming Services: What Roles Do Original Series Play?

UVA Darden

burtonc Tue, 03/21/2023 - 16:38 20 March 2023 Marketing & Sales Strategic Marketing Digital Transformation Caroline Newman “Watching television” means something different than it did 10 years ago. Additionally, he studies how technology innovations influence competition among entertainment and media firms.

Revenue 96
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Will You Shape (or Be Shaped By) the Future of AI, Blockchain and the Metaverse?

UVA Darden

burtonc Thu, 09/14/2023 - 09:17 13 September 2023 Operations & Technology Strategy Digital Transformation Modern Global Leadership John Borgquist What place do AI, blockchain and the metaverse hold in the future of business? in business administration from the University of Minnesota and A.B. He earned his Ph.D.

Assets 111
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Step Into Web3: 4 Questions for Businesses to Consider

UVA Darden

Step Into Web3: 4 Questions for Businesses to Consider. Digital Transformation. However, it is essential for businesses — and individuals — to understand the building blocks of the next phase of the internet. Assistant Professor of Business Administration. Tue, 11/08/2022 - 06:14. 4 November 2022.