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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

 Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.

Marketing 246
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Unleashing Predictive Power| Eric Siegel

Peter Winick

In today’s podcast, Eric shares insights from his best-selling book, “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” and his second book, “The AI Playbook.” He’s the executive editor of the Machine Learning Times, and he wrote the bestselling book.

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Finding the Truth in the Topic | Mark Miller

Peter Winick

What the ROI could be? and Wall Street Journal Bestselling Author of The Secret: What Great Leaders Know and Do and his newest book Culture Rules: The Leader’s Guide to Creating the Ultimate Competitive Advantage. Having authored and published books for twenty years, Mark has seen a lot of change. So welcome aboard, Mark.

Marketing 130
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The Breakthrough Manifesto | Kim Christfort

Peter Winick

This was the catalyst for Kim’s book The Breakthrough Manifesto which acts as a field guide for leaders and organizations to act, join the movement, and achieve breakthroughs that can fundamentally shift the way an organization thinks and operates. And when they brought me in delete it, it was an operational role. And so yes.

Metrics 287
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Learning and Development

AIHR

The process of learning takes place through various activities, such as seminars, conferences, hands-on experimentation, and reading articles or books. Examples include conversations, online forums, and reading books or doing research. Informal learning : Informal learning is organic, unstructured, and more self-directed.

ROI 98
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The Two Sides of Being a Coach | Michael Wenderoth

Peter Winick

We discuss why launching a book takes years of investment, and talk more about navigating the two sides of a coaching business—doing the grunt work of business, and the amazing potential of coaching. And in fact, you know, now we’ve been forced to operate in that. And so the book spanned both of those sides.

Diversity 240
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8 HR Models Every HR Practitioner Should Know in 2023

AIHR

HR must operate well to bring true value to an organization. profits, financial turnover, better margins, and ROI). It is based on the work of Paauwe and Richardson (1997) and creates a nuance in the models above regarding how HR operates. HR models help define and explain the role of HR in the business.