Writing a Book As an Extension of Your Business | Becky Robinson
Peter Winick
JANUARY 27, 2023
Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.
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