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From Basketball to Books | Owen Sammarone

Peter Winick

An interview with Owen Sammarone about moving from basketball coach to book influencer. So going from college basketball coach to book influencer might not seem that odd. In addition, we can help you implement marketing, research, and sales. Give me like, how did this book thing happen? IT could become a business model.

Media 292
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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? When this happens, neither department is focused on their own metrics or wins.

Sales 244
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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

 Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.

Marketing 246
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Building a Customer-Oriented Company: Strategies & Examples

Help Scout Leadership

Many companies take a sales-oriented approach. This could look like a customer success team choosing to focus on churn and expansion metrics rather than product adoption scores and the stories they tell. Ritz Carlton Ritz Carlton has written books on how to do customer experience well.

Sales 363
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The Breakthrough Manifesto | Kim Christfort

Peter Winick

This was the catalyst for Kim’s book The Breakthrough Manifesto which acts as a field guide for leaders and organizations to act, join the movement, and achieve breakthroughs that can fundamentally shift the way an organization thinks and operates. Three Key Takeaways: A good metric for thought leadership is repeat usage. Exactly.

Metrics 287
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First Look: Leadership Books for September 2022

Michael McKinney

H ERE'S A LOOK at some of the best leadership books to be released in September 2022. In the book, you’ll find examples of how stellar leadership can be found anywhere and everywhere—and in anyone—and discover new strategies for implementing the latest leadership techniques in a culturally and demographically diverse workforce.

ROI 111
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Publishing and the Need for Community | John Jantsch & Andy Paul

Peter Winick

Building a roadmap from book to community. Now that publishing is easier and openly available, we see more books hitting the market than ever before. With that in mind, how can you elevate your book and create a roadmap that leads clients to you and your offerings? Publishing is only the beginning of an author’s work!

Marketing 189