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Scaling Ideas for Impact | Jennifer Dulski

Peter Winick

Using technology to take ideas to scale. An interview with Jennifer Dulski about taking ideas to scale through publishing, social media, and technology. Thought leaders are often torn between scale and depth. Scale allows you to reach a large audience, while depth allows you to have massive impact.

Scaling 281
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Taking a Book to Scale | Nick Gray

Peter Winick

Creating diverse products from a book to reach scale. An interview with Nick Gray about the steps required to take his book from the consumer market to the enterprise market. It’s hard to create a successful strategy to take a book beyond the consumer market. Nick Grey Okay, So I made this book.

Scaling 130
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The Real Profit Behind Business Books: Key Findings from 350+ Authors

Peter Winick

How Thought Leaders Turn Books into Revenue Powerhouses with Speaking and Consulting Peter Winick and Bill Sherman sit down to discuss some of the intriguing findings from the Book ROI study they’ve been involved in for the last several months. What’s the ROI of a business book? The key takeaway?

ROI 272
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Spotting Ideas with the Potential for Scale | Ward Kampf

Peter Winick

An interview with Ward Kampf about vision, strategy, and execution for taking ideas to scale. Ward is the President of Northwood Retail, which leases, manages, and markets a portfolio of over five million square feet of mixed use and community properties. I’ve done this out of my van and we think we can take this and scale it.

Scaling 283
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Reaching Scale in Thought Leadership | Bill Sherman

Peter Winick

Our host, Bill Sherman, discusses reaching scale and the various methods you can use to increase your share of the market. When most hear the word scale they’ll think of a kitchen or bathroom scale – a tool for measuring. When it comes to thought leadership, what does “reaching scale” mean? Transcript.

Scaling 130
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Navigating the Complex World of Veterans’ Benefits | Dr. Paul R Lawrence

Peter Winick

How One Book Is Bridging the Knowledge Gap for Veterans Nationwide Dr. Paul R. Lawrence, shares how his book “Veterans Benefits for You” was crafted to simplify complex benefits processes and empower veterans to claim what they deserve. What drives someone to write a book that is both hard to create and has a deep impact?

Benefits 148
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Five Strategies To Help Scaling Companies Overcome HR Hurdles

Chief Executive

While it’s long been true that fast-growth firms face extraordinary enterprise-wide challenges as they scale, the ongoing upheaval in the labor market has sharpened the focus of senior leaders on one particular business function, human resources. Embrace a strategic approach.

Scaling 98