Remove Book Remove Manager Remove Sales
article thumbnail

The Real Profit Behind Business Books: Key Findings from 350+ Authors

Peter Winick

How Thought Leaders Turn Books into Revenue Powerhouses with Speaking and Consulting Peter Winick and Bill Sherman sit down to discuss some of the intriguing findings from the Book ROI study they’ve been involved in for the last several months. What’s the ROI of a business book? The key takeaway?

ROI 287
article thumbnail

Writing a Better Business Book | Josh Bernoff

Peter Winick

Tips for planning, writing, and promoting a business book. An interview with Josh Bernoff about getting your book on the shelf and discovering what success means to you. A lot of thought leaders have authored books, eager to get their insights out into the world. You must understand the needs of your book to find the right fit.

Marketing 292
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From Basketball to Books | Owen Sammarone

Peter Winick

An interview with Owen Sammarone about moving from basketball coach to book influencer. So going from college basketball coach to book influencer might not seem that odd. In addition, we can help you implement marketing, research, and sales. Give me like, how did this book thing happen? IT could become a business model.

Media 305
article thumbnail

Navigating Virtual Teams and Complexity Theory | Dr. Robert Gordon

Peter Winick

Why Staying Connected to Practitioners Keeps Thought Leadership Relevant Robert Gordon shares his journey from supply chain management in the cruise industry to becoming an academic thought leader. He’s also an expert in supply chain and project management. I have authored a couple of books. Robert Gordon. Yes, absolutely.

article thumbnail

Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

 Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.

Marketing 246
article thumbnail

Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? In addition, we can help you implement marketing, research, and sales.

Sales 244
article thumbnail

Why Buy-In Is the Most Overlooked Factor in Business Growth

Michael McKinney

Its why so many marketing initiatives fall flat, why sales teams resist new processes, and why companies struggle to implement real change. As a partner at IMPACT, Marcus and his team coach businesses through the implementation of the principles in this book. Lack of buy-in is the silent killer of growth.

Sales 217