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How Thought Leaders Turn Books into Revenue Powerhouses with Speaking and Consulting Peter Winick and Bill Sherman sit down to discuss some of the intriguing findings from the Book ROI study they’ve been involved in for the last several months. What’s the ROI of a business book? The key takeaway?
Tips for planning, writing, and promoting a business book. An interview with Josh Bernoff about getting your book on the shelf and discovering what success means to you. A lot of thought leaders have authored books, eager to get their insights out into the world. You must understand the needs of your book to find the right fit.
An interview with Owen Sammarone about moving from basketball coach to book influencer. So going from college basketball coach to book influencer might not seem that odd. In addition, we can help you implement marketing, research, and sales. Give me like, how did this book thing happen? IT could become a business model.
Why Staying Connected to Practitioners Keeps Thought Leadership Relevant Robert Gordon shares his journey from supply chain management in the cruise industry to becoming an academic thought leader. He’s also an expert in supply chain and project management. I have authored a couple of books. Robert Gordon. Yes, absolutely.
Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.
Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? In addition, we can help you implement marketing, research, and sales.
As a business leader managingsales, you’re probably doing most things right. When making a complex sale, if you focus only on presenting and managing solutions, you’re assuming that your customer already understands their problem. I’ve written books about high-stakes sales, including Mastering The Complex Sale.
Each year, after reading dozens of leadership books I select my pick for “best new leadership book” of the year. For 2024, that book is, Be The Unicorn: Data-driven Habits That Separate The Best Leaders From The Rest , by William Vanderbloemen (founder and CEO of Vanderbloemen Search Group).
Lauren lays out how you can create data points from subject matter experts around key areas of data your company produces or ingests, such as Sales, Marketing, and Customer Data; each of which can then have sub-sets to provide even more structure. You cannot succeed in sales, marketing, or customer success without data.
Creating diverse products from a book to reach scale. An interview with Nick Gray about the steps required to take his book from the consumer market to the enterprise market. It’s hard to create a successful strategy to take a book beyond the consumer market. What can you do to ensure the success of your work?
Edinger , author of the new book, The Growth Leader. Growth is a leadership issue, not a sales issue,” he adds. His book explains why that is true. And why the relationship that executives and leaders have with the sales organization is among the most important elements of growth leadership.
Her newest book, a Wall Street Journal bestseller Quick Confidence: Be Authentic, Boost Connections, and Make Bold Bets on Yourself is a guide for overcoming the nine most common obstacles that stand in the way of building authentic confidence. In addition, we can help you implement marketing, research, and sales. She is a an author.
Each year, after reading and reviewing dozens of new leadership books, I select my pick for the year's best new leadership book. For 2019, that book is Paul Smith's, The 10 Stories Great Leaders Tell , released this past summer. You can read this book in an hour or less. Every great leader is a great storyteller.
Too often, managers put their heads down and focus only on their own departments. Collaborating with other business functions is often an adjustment for sales and marketing leaders. Sales and marketing leaders become more mature in their thinking about the demand plan. Still, they can’t go it alone and expect to win the game.
AJ Marsden, an organizational psychologist and statistician, Josh Bernoff, author of Build a Better Business Book , Marissa Eigenbrood, President of Smith Publicity, Inc., They discuss the findings of their recent research into the Return on Investment of publishing a business book. And we realize there isn’t any.
An Author’s Journey Writing Two Books for Two Very Different Audiences In this episode, Chantal Roberts shares with us how she went about writing a highly technical book for a technical audience, and a general book on the same topic for a more common audience.
For instance, customer success may be responsible for implementation, onboarding, and lifecycle management at some larger companies. At others, customer success specialists are accountable for managing churn and providing essential support. You will actively manage a group of customers on their journeys from getting implemented onward.
Each year, after reading and reviewing dozens of new leadership books, I select my pick for the year's best new leadership book. For 2019, that book is Paul Smith's, The 10 Stories Great Leaders Tell , released this past summer. You can read this book in an hour or less. Today's Flashback: A look back to 2019.
With the labor market in an unpredictable state and technology rapidly changing the way businesses run, HR requires tools to help them hire, manage and retain employees—the success of an organization depends on it. Contents What is HR project management? What is HR project management? HR project management examples.
When it comes to sales incentive programs the first thought in your mind is monetary incentives. Let’s find out more about sales incentive programs and how to design and implement them to benefit your organization. What Is A Sales Incentive Program? Modern: Incentivisation is a part of the sales process.
Joining him is Anton Skornyakov, the Managing Director and co-founder of Agile.Coach, who brings a wealth of knowledge from his diverse background in mathematics, physics, and teaching Scrum methodologies. Anton’s journey from training to writing his book reflects his commitment to validating ideas through real-world applications.
This post was written by Alison Green and published on Ask a Manager. It’s the final 24 hours of the annual sale on the Ask a Manager job-hunting bible, How to Get a Job: Secrets of a Hiring Manager ! My performance (and comfort level) in interviews improved >100% after reading her book.
In addition, we can help you implement marketing, research, and sales. I learned all about sales from standing on stand and right there in the middle of a mall and around 20. And then sales led me to marketing from leading UCLA. Now, I did write a book called Surefire Direct Response Marketing published by McGraw Hill.
"I'm pretty confident in my ability to be a good manager, but a lot of it is instinct.I'm not sure I can teach that to others.". Many of the senior leaders I've spoken to find that they face a whole new set of challenges when they become a manager of managers. How to make other managers successful, too.
Putting scientific solutions into a book for the general audience. With a better understanding of the issues, they proceeded to write a book that would make a big impact in both chemistry and management. In addition, we can help you implement marketing, research, and sales. Contact us for more information. Transcript.
To help you prepare for whatever’s coming next, take a breath over the holiday, or at least nail down some last-minute shopping for your team, we compiled a list of the 10 best business books with the help of the CEO community nationwide. . Sales/Marketing . Haven’t read some of them? Tis the season: . Strategy . Leadership .
Between surging demand, labor shortages, outdated air traffic management, and travel reservation I.T. Even worse, functional processes — finance, human resources, sales, etc. Synchronize siloed processes : Imagine if ATC activities were standard but siloed off from other aviation processes, such as airport gate management.
Simon is also the author of several books, including, There is No F in Sales: A Book About Selling in Every Market Condition and Equanimity: The Diary of a CEO in Crisis. We start our conversation by talking about Simon’s first book, There is No F in Sales, which shines a light on his years of sales experience.
Learn How to Build Resilience in Today’s Fast-Paced World A conversation with Marie-Hélène Pelletier about her book The Resilience Plan, how you can build resilience in your everyday life, and the road to writing and publishing a book. In addition, we can help you implement marketing, research, and sales.
Building a roadmap from book to community. Now that publishing is easier and openly available, we see more books hitting the market than ever before. With that in mind, how can you elevate your book and create a roadmap that leads clients to you and your offerings? Publishing is only the beginning of an author’s work!
If you expect your book publisher to handle your marketing strategy, you are setting yourself up for disappointment. Lee shares how they used the mid-size publisher Cornerstone Leadership Institute to publish their newest book Healthy Leadership: How to Thrive in the New World of Work. So what are your other options? How are you today?
An interview with Richard Safeer about developing the ideas that would grow to be his first book. On January 19th, 2023 his first book, Cure for the Common Company: A Well-Being Prescription for a Happier, Healthier, and More Resilient Workforce hits the market, providing practical tips on creating a culture of well-being. Transcript.
An interview with Emily Jaenson about going from being too shy to order a pizza to writing a book on confidence. In addition, we can help you implement marketing, research, and sales. She’s got a book out called Let’s Go: A Guide to Increasing Your Confidence. Contact us for more information. This is Peter Winick.
Karen shares even more insights in h er book , and discusses the amazing experience she had working with Jeanne Liedtka and Jessica Eldridge to complete and publish her thought leadership. Adding development tools to a thought leadership book is a method to continue the research you’ve begun, and expand your insights. Yeah, well.
This should involve guiding management on how to write and when to issue employee warning letters and providing a written warning template managers can follow. This guide unpacks best practices, detailed steps, and expert tips for confidently and professionally issuing and managing written warnings.
Kim is the Chief Innovation Leader and National Managing Director of Deloitte Greenhouse Experience, where they work to spark new thinking, accelerate decision-making, and build long-term business development. In addition, we can help you implement marketing, research, and sales. But what does that look like? This is Peter Winick.
Whether you’re a rookie or have had years of experience, managing people is tough. Every company, team, and direct report is unique, however, certain manager mishaps can be predictable, and therefore, (somewhat) preventable. This hindered me from being the coach my direct report needed.
history, leaders like you have to manage an incredible four generations: Baby boomers: 1946-1964, ages 58-76 Generation X: 1965-1983, ages 39-57 Generation Y / Millennials: 1984-1996, ages 26-38 Generation Z / Gen 2020: 1997-mid-2000s, ages mid-teens-25. What Leaders Need to Know about Managing Generational Differences in the Workplace.
Here I am, looking at the resume of a woman who spearheaded quality control initiatives and exponentially raised profits at a digital marketing firm, and she simply says, “Managed the sales team.” I was shocked. She either didn’t realize her own value or was too afraid to boast about it.
But too many leaders aren’t actually serving their people — they’re managing job descriptions. They’re thinking about how best to manage salespeople, engineers, and HR specialists, instead of considering Sandra, Bryan, and Mohinder, the individuals. That’s the core of managing people versus managing roles.
Here I am, looking at the resume of a woman who spearheaded quality control initiatives and exponentially raised profits at a digital marketing firm, and she simply says, “Managed the sales team.” I was shocked. She either didn’t realize her own value or was too afraid to boast about it.
What can I do to avoid unwanted surprises with my manager? And: What are the best approaches to managing up well? Unfortunately, despite these being common challenges, there's not a lot written on the subject of managing up. Expert Advice for Managing Up at Work. How to start on the right foot managing up.
She shares how she turned her processes into a book, and later, software that she continues to iterate. She’s moved the needle on management software, building a leadership operating system called Aligned Momentum. In addition, we can help you implement marketing, research, and sales. You don’t manage people.
Will is the Chief Marketing Officer for Integrity Solutions, which focuses on sales training for organizations. Early in the sales cycle customers care far more about what you have to say than what you have to sell. In addition, we can help you implement marketing, research, and sales. Contact us for more information.
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