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From Claims to Fairytales: How to Write for Different Audiences | Chantal Roberts

Peter Winick

An Author’s Journey Writing Two Books for Two Very Different Audiences In this episode, Chantal Roberts shares with us how she went about writing a highly technical book for a technical audience, and a general book on the same topic for a more common audience.

Insurance 293
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Darden Ideas to Action: Most Read Stories of 2023

UVA Darden

Darden Ideas to Action insights draw from faculty expertise, books, research and cases. Author of the book Starting a Tech Business: A Practical Guide for Anyone Creating or Designing Applications or Software , Cowan is also an experienced entrepreneur and intrapreneur who now divides his time between instructing, advising and consulting.

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Will You Shape (or Be Shaped By) the Future of AI, Blockchain and the Metaverse?

UVA Darden

Kim is a recognized expert researcher applying organizational network analysis in health care, while Laseter is known for his practitioner-focused books and articles on operations strategy. Both share a passion for technologies that shape business strategy and a respect for the past as a guide to the future. He earned his Ph.D.

Assets 111
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New Book: Unlocking The Customer Value Chain

Eric Jacobsen Blog

Earlier this year brought the release of the book, Unlocking TheCustomer Value Chain , by Thales S. Teixeira , the Lumry Family Associate Professor of Business Administration at Harvard Business School. Among the insights revealed in the book are: Startups do not disrupt existing markets – customers do.

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Worried About Artificial Intelligence? You Aren’t Alone.

UVA Darden

However, what’s less well known is that the people in the business of using AI are also worried. The whole theme is around trust,” says Raj Venkatesan, professor of business administration at the University of Virginia’s Darden School of Business. Arunachalam. University of Trieste; Ph.D.,

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Most Companies Fail at Transformation. How to Beat the Odds.

UVA Darden

In today's rapidly changing business landscape, strategic transformation has become a necessity for companies to stay competitive. The success rate of transformation is really low,” says Snell, the Eleanor and Philip Rust Professor of Business Administration. About the Expert Scott A. Snell Frank M.

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Take the Lead: Educating and Empowering Women

UVA Darden

About the Expert Allison Elias Assistant Professor of Business Administration Elias teaches communication and negotiation, with particular expertise in storytelling, careers, and conflict.