4 Ways a Marketing Blog Can Help You Increase Sales
Ascend
MARCH 18, 2024
Blogging isn't just a marketing activity: it's the foundation of sales and marketing. Here's how to use blog articles to increase sales.
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Ascend
MARCH 18, 2024
Blogging isn't just a marketing activity: it's the foundation of sales and marketing. Here's how to use blog articles to increase sales.
Eric Jacobson
SEPTEMBER 4, 2024
For the past 15 years, I have relied on Debbie Laskey’s Blog for expert leadership guidance and always interesting insights into marketing best practices and recaps of marketing trends. DEBBIE LASKEY : I've been honored to attract thought leaders to my blog in Q&A formats over the years and especially during 2024 in two leadership series.
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Peter Winick
JULY 31, 2023
How thought leadership can elevate sales teams and increase lead gen. So how do you create content that a sales team can easily access and assess? LeadG2 is a sales performance agency helping businesses sell smarter and faster. Often the bridge between sale and thought leadership can be a tough one to cross.
Chief Outsiders
JANUARY 31, 2023
Art Saxby, Chief Outsiders CEO, has expertly covered the difference between Sales and Marketing in his blog. I marvel at the fact that CEOs continue to be disappointed by their marketing outcomes. In fact, 70 percent cite that marketing isn’t delivering for them as expected.
LSA Global
OCTOBER 21, 2024
The Best Sales Qualification Model: Elevating Your Close Rate Using the right sales qualification model can transform a team’s approach to lead qualification by ensuring that business development efforts pay off. But we know from business sales training data that even conscientious sellers can find it difficult to read certain buyers.
Ascend
JUNE 12, 2024
Find out how sales content can take prospects from not knowing anything about you to wanting to meet with you.
Help Scout Leadership
AUGUST 11, 2021
One of the best ways to stay current with trends and customer needs is by following customer service blogs. Below are nine customer service blogs we love, with breakdowns of what content you can expect to find on them and details on why they’re so amazing. Aggregated “toolkits” of paired blog posts, webinars, and ebooks.
Vantage Circle
JANUARY 19, 2023
When it comes to sales incentive programs the first thought in your mind is monetary incentives. Let’s find out more about sales incentive programs and how to design and implement them to benefit your organization. What Is A Sales Incentive Program? Modern: Incentivisation is a part of the sales process.
LSA Global
JUNE 17, 2024
How to Increase the ROI of Sales Training Even though $20 billion is spent on business sales training per year, more than a third of sales leaders admit that they do not have a clear idea of what measurable return they are looking for on sales training. All those sales skills make sense.
Chief Outsiders
OCTOBER 14, 2024
In the first two blogs of this three-part series, we introduced the concept of AI-enabled selling, the need for an integrated strategy, and a framework for mapping the myriad technologies available to the needs of the sales organization.
LSA Global
JULY 15, 2024
How to Deliver Better Sales Training We know from sales assessment data that far too many sales teams lack the proper business sales training , sales coaching, and sales support to consistently meet or exceed their sales targets. Most organizations need higher sales rep.
LSA Global
OCTOBER 18, 2023
Most Frontline Sales Managers Need Sales Training Most sales managers were once a top revenue producer as a member of the sales team. But guess what — none of these skills ensure they will be effective at leading, managing, and coaching a sales team. Customized sales management training makes a difference.
LSA Global
AUGUST 19, 2024
How Much Should a Sales Team Pressure Buyers to Close? Closing is a big part of sales, and it is not easy. With only 1-in-5 opportunities closing, how much should a sales team pressure buyers to close? Most sellers say they avoid being pushy during sales calls , but the majority of buyers rank sales reps as pushy.
LSA Global
DECEMBER 21, 2022
The B2B Sales Hunters vs Farmers Sales Model The role of B2B sales hunter vs sales farmer has been discussed in business sales training workshops for decades. In general, the roles represent two different, and often related, approaches to selling with each having an important part to play in sales growth.
Walk Me
DECEMBER 5, 2022
The sales ecosystem depends on interconnectedness and performance management. Sales teams are critical for a myriad of companies and play a major part in progressing customers along the sales pipeline, facilitating the end-to-end customer journey and ultimately increasing the bottom line.
Ascend
AUGUST 17, 2021
As long as there’s enough marketing activity, like blogging, email marketing, and social media, people will come to the website, and lead conversion rates will increase. When I first started doing marketing and lead generation, I used to worry about being driving leads for my clients. I've since learned that's the easy part! Job done, right?
LSA Global
APRIL 15, 2024
Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. 5 Steps to Crafting an Effective Sales Strategy We know from our own organizational alignment research that strategic sales clarity accounts for 31% of the difference between high and low performing sales teams.
LSA Global
APRIL 15, 2024
Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. 5 Steps to Crafting an Effective Sales Strategy We know from our own organizational alignment research that strategic sales clarity accounts for 31% of the difference between high and low performing sales teams.
LSA Global
NOVEMBER 18, 2023
Pressures Faced by Sales Managers Are Unique to Their Role A sales leader’s average tenure is less than two years, which is far shorter than the tenure of most other managers. In fact, a recent survey by PayScale uncovered that 73% rated the role of sales account manager as “highly stressful.”Unlike Why is this?
LSA Global
AUGUST 16, 2023
What We Know Works – High Performing Sales Managers Ask any savvy sales executive what drives high revenue growth other than having “the next iPhone,” and they will most likely tell you some version of skilled sales managers who know how to lead, manage, and coach their sales teams to higher performance.
LSA Global
JULY 15, 2023
3 New Sales Manager Tips for Success for Your First 90-Days We know from our sales management training that being a high performing solution seller often leads to a promotion to sales management. Unfortunately, experience as a high performing solution seller does not fully prepare sales reps to lead others.
LSA Global
DECEMBER 18, 2023
Why B2B Sales Skill Sets Matter The overall commoditization of products combined with the added pressure of shrinking margins and increased customer demands are heightening the need for the right B2B sales skill sets to meet grow targets. This is both a B2B sales skill and a sales mindset.
LSA Global
MARCH 16, 2023
The Top Sales Leader Effect ? What Top Sales Leaders Do Better than their Peers Getting the right person to lead Sales matters. The impact of top sales leaders is enormous. So, what is it that top sales leaders do better? Sales leadership is about effectively leading, managing, and coaching, not doing more selling.
Walk Me
JULY 19, 2022
Companies depend on the success of salespeople, which is why the public often views sales departments as one of the highest-stress environments within a company. When change leaders throw the uncertainty and discomfort of a drastic transformation strategy into this mix, it can seem like a sadistic act upon sales employees’ heads.
LSA Global
SEPTEMBER 23, 2022
Top Sales Leaders Drive Growth If you find a sales leader who Is not up to the challenge of accelerating revenue growth, you have not found a high performing sales leader. But you need more from a sales leader than simply a desire to grow the top line. They demonstrate how sales leaders drive growth.
Asana
JUNE 21, 2022
.” As an Enterprise Development Representative, I supported Asana’s Enterprise Sales team to drive new business across our region. After 12 months in the role, I was able to move to the Corporate Sales Team, where I was responsible for the entire sales cycle. One of my favorite success stories in our region is Awin.
LSA Global
FEBRUARY 25, 2023
Stalled Sales Prospects Can Be So Frustrating Stalled sales prospects — it’s one of the most perplexing and frustrating challenges salespeople face. Your sales prospect initially showed a lot of interest, they claim to be authorized to make the final decision, and they have the budget to buy from you. What Gives? What gives?
LSA Global
AUGUST 25, 2022
The Impact of Great Sales Managers Companies that focus simply on the skills of their sales reps and neglect to provide targeted sales management training for sales leaders overlook a critical leverage point to increase sales performance. regardless of the business sales skills of their salespeople.
Chief Outsiders
MAY 1, 2023
Not one of you reading this blog would disagree: We live in a world of information overload. At your company, data likely streams in by the petabyte – sales figures, consumer habits, competitive information, big picture, small picture, and so forth.
LSA Global
JUNE 16, 2023
It’s All About Differentiation to Not Get Commoditized During the Sales Process Unless you are selling something that people can’t get enough of or you have no competition, your sales team needs to find effective ways to differentiate your product and services if you do not want to get commoditized during the sales process.
LSA Global
MAY 24, 2023
When a Sales Prospect Says No Most sales managers teach their salespeople to be persistent. However, salespeople are human, and when a sales prospect says no — to a sales meeting , to a demo, or to the sale itself — they may be tempted to think that “no means no” and stop or delay pursuing their ideal target client.
Asana
MARCH 28, 2022
Welcome to our blog series, Asana Voices! Meet AJ Kamara, a Commercial Sales Manager on the Business & Marketing team. Especially, let’s say you’re coming from an underrepresented group where you haven’t done sales before—how does Asana translate to that person? AJ joined Asana five months ago from Phoenix, Arizona.
LSA Global
FEBRUARY 19, 2024
Top 10 Key Sales Management Skills: Mastering the Art of Sales Leadership Sales leaders must routinely navigate high stakes internal and external relationships while meeting ever-increasing revenue targets and demands from their sales team. Customer Focus Top sales leaders put customers first.
LSA Global
NOVEMBER 16, 2022
Product-Oriented versus Customer-Oriented Experienced sales managers know that their team’s sales presentations should orient their messages toward the customer rather than the product. Yet research shows that salespeople regularly stumble headlong into a product-oriented approach when making sales presentations.
LSA Global
APRIL 1, 2021
Does Your Sales Team Know How to Avoid Bad Sales Hires? A good sales hire can successfully do their job. The problem with hiring salespeople is the very fact that they’re salespeople – they are good at persuading sales managers in job interviews that they can do things they can’t. That’s a recipe for bad sales hires.
LSA Global
OCTOBER 20, 2022
Two Starkly Different Calls – Which Has the Mindset for a Better Sales Call? Here are two very different sales calls from our sales management workshop. Top sales leaders understand both perspectives. But lately, your sales prospect has gone dark. Call Number One: You are the seller. What’s the Point?
LSA Global
MAY 19, 2022
Almost every business sales training program teaches how to ask effective sales questions. You need to know how sales questions build rapport with customers. A Realistic Sales Scenario Edward, a consulting firm executive, is in his first meeting with Chelsea, who sells enterprise software. But be careful.
LSA Global
APRIL 28, 2021
Sales Alignment Keynote Address. The Sales Enablement Soirée is the largest virtual event exclusively for sales enablement professionals to connect live and collaborate in real-time with peers and industry luminaries. Only then can you enable the sales team to perform at its peak. To watch the video, go to: [link].
LSA Global
JULY 16, 2021
Do the Math Trying to define high performing sales territories that are balanced, and consistently high producing is the source of many a sales manager’s headaches. There are so many ways to slice and dice sales territories but, however you do it, there is one constant – it should reflect real data.
LSA Global
JUNE 21, 2022
Confidence in Sales Experienced sales managers know that their sales teams need competence and confidence to succeed. Sales team confidence needs to be high. Here’s a research study from our microlearning experts that we weave into our customized business sales training workshops that answers that question.
Mark Sandborn
MARCH 15, 2023
She had a great product and an impressive website, but she struggled to get any sales in the first few weeks of launching. Within a few months, she was making consistent sales and her customer base was growing rapidly. Following up after a meeting or a sales call often seems like a lost art. So many neglect to do it.
LSA Global
AUGUST 2, 2021
Shorten Your Sales Cycle In sales, time is money. The more quickly you can close the right deals with the right clients – or kick unqualified leads out of your pipeline – the more successful you and your sales team will become. For more sales in less time, don’t be shy. Don’t view referrals as an afterthought.
LSA Global
JANUARY 20, 2023
A Sales Meeting with an Executive is Always High Stakes Solution sellers who get a sales meeting with a target company’s executive consistently close more complex deals than those who sell at lower levels. But the expectations and needs of C-suite buyers are higher and different from other stakeholders.
LSA Global
JUNE 12, 2021
Some Surprising Research Related to High Stakes Sales When we ask sales pros to share what matters most with high stakes sales, most get it wrong. When we ask participants in our business sales training workshops, the majority believe that sales prospects want the best option and focus on that aspect of their value proposition.
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