Don't Let Your North Star Metric Deceive You
Brian Balfour
JANUARY 11, 2018
We’ve all heard the rallying cry of the “One Metric That Matters”. But blindly buying into the concept of the one metric that matters (OMTM) is a fatal oversimplification. The one key metric can make you think that is not important.” The one key metric can make you think that is not important.” Grow 7% week over week.
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