Benefits Travel Variable Costs 
Harvard Business Review
MAY 8, 2012
Cloud service providers are increasingly proxies for utilities — they require 100% uptime, significant quantities of their own power, and predictable variable cost (which for renewables is nearly zero). buying RECs for electricity and offsets for travel). Sales/Becoming the Vendor of Choice. He's absolutely right.
Harvard Business Review
JUNE 4, 2015
Since theme parks are high fixed cost/low variable cost entities, revenue from discount-enticed new customers is virtually all profit… free money. ” There are plenty of other industries–such as restaurants, barbershops, and health clubs–that can also benefit from surge pricing. I think so.
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